"Adventure of a Lifetime" is a song by
British rock band
Coldplay. It was released on 6 November 2015 as the
lead single from their seventh studio album, A Head Full of Dreams (2015).[5][6] The track reached number seven on the
UK Singles Chart and number 13 on the
Billboard Hot 100. It also reached the top 20 in a number of countries, including Australia, Austria, Canada, Czech Republic, France, Germany, Ireland, Italy, the Netherlands, New Zealand, and Switzerland.
Reception
"Adventure of a Lifetime" received generally favourable reviews from music critics. Writing for
Idolator, Bianca Gracie and Robbie Daw rated the song 7/10 and 8/10 respectively, stating that the song is "incredibly vibrant in an almost childlike, blissful way that gives such an energetic rush" and that it is "the best Coldplay single in seven years".[7]3voor12 (28),[8]Mondo Sonoro (50),[9]Muzikalia (N/A),[10]NME (19),[11] and Rolling Stone (41) ranked "Adventure of a Lifetime" as one of the best songs of 2015 in their year-end lists.[12]
Music video
The official music video was directed by the band's long-time collaborator,
Mat Whitecross. It was released on 29 November 2015. The concept for the video was hatched after Coldplay frontman
Chris Martin and British motion capture expert/actor
Andy Serkis met on a plane and discussed ideas. It took about six months to make the music video, which as of May 2022 has received over 1.3 billion views on YouTube.[13][14]
Synopsis
The CGI animated video features a group of
chimpanzees that come across a
Beats Pill speaker under a pile of leaves. The primates then discover the power of music and form a band that resembles the band members.
The video begins with a similar layout with Coldplay's 2011 music video, "
Paradise". As it opens, four chimpanzees (played by the band members) are sitting in a forest. The opening verses begin after a chimpanzee (played by
Jonny Buckland) finds a
Beats Pill speaker under a pile of leaves. Another chimpanzee (played by
Chris Martin) listens to the music and calls the rest of the group (played by
Guy Berryman and
Will Champion) to gather. It then slaps its chest and jumps to a path inside the forest alone.
The character sings the song and swings on the willow tree vines. Then, the four chimpanzees dance together during the chorus. After the chorus, they find an electric guitar, a bass and a drum set. The chimpanzees bang on the instruments before they realize their proper use. The characters play the instruments and form an "ape band". Buckland's character gains a hat and Berryman's gains an earring.
During the bridge of the song, the band is surrounded by other chimpanzees (also played by the band). The rest of the video features the dance movements of the other chimpanzees and the performance of the ape band. At the end of the video, Martin's character climbs up to a tree and overlooks the view of the forest which also features some Indian temples, a reference to the Indian inspiration of the associated album, A Head Full of Dreams.
Hannah Clark, the producer of the video commented, "As creatures go, chimps are one of the more difficult to animate. Not only are they quite human in their movement, but they are covered in hair. Add to this that we had no backgrounds shot, and we were asking an awful lot of any post-collaborator."
The band's faces were covered in a special, reflective and light-catching make-up that allowed the computers to appropriately interpret the video feed and create renders of the chimpanzees' characters.
The band members weren't playing real instruments, but similarly shaped objects that enabled creation of realistic body positions.[15]
The animation, visual effects and motion design of the video was carried out by Mathematic – a Paris-based production company. Mat Whitecross filmed the band using a special camera.
Each of band members also wore a head-mounted camera system that was configured into a
three camera solution. The camera systems provided multiple video streams from which the production team was able to recreate 3D points.[15]
Release
A 15-second teaser named "#AOALvideo November 27" was uploaded on the band's official YouTube account on 12 November 2015. The teaser consisted a short excerpt of the video, behind-the-scenes video and animated video of the single artwork. The geometric pattern and the representative pattern of the album,
Flower of Life appeared at the end of the teaser. The music video was uploaded on the official page of the band at 8:00 a.m. (UK time) on 27 November 2015. On 29 November 2015, the video was uploaded on the official YouTube account.
* Sales figures based on certification alone. ^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone.
^Rolling Stone Staff (3 December 2015).
"50 Best Songs of 2015". Rolling Stone. Retrieved 4 November 2022. How did it take Coldplay this long to go disco?
^"
ČNS IFPI" (in Czech). Hitparáda – Radio Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – RADIO – TOP 100 and insert 20165 into search.
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ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 201549 into search. Retrieved 7 December 2015.
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ČNS IFPI" (in Slovak). Hitparáda – Radio Top 100 Oficiálna. IFPI Czech Republic. Note: insert 201551 into search. Retrieved 1 December 2015.
^"
ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 201550 into search. Retrieved 15 December 2015.