 | |
| Industry | Apparel and accessories retail |
|---|---|
| Founded | 1980 in Montreal |
| Fate | Parent Company, Reitmans, announced closing of all Addition Elle stores on June 1, 2020. |
| Headquarters | |
Number of locations | 139 |
Area served | Canada |
Key people | Janice Leclerc Jeff Ronald |
| Products | Women's clothing Lingerie |
Number of employees | 16-50 [1] |
| Parent | Reitmans |
| Website | additionelle.com |
Addition Elle was a Canadian clothing store chain that sold plus-size clothing. It was established in Montreal and sold to Reitmans in 2001. It closed all 74 Canadian locations Aug 15, 2021. [2] Addition Elle clothing line can now be found at sister store, Penningtons. [3]
Summary
The name of the store (not affiliated with Elle magazine) is a pun on the French word additionelle, which translates to additional in English. The company was established in Montreal in 1980, and sold to Reitmans in 2001. [4] Addition Elle had 139 locations across Canada. [5] All clothing comes in at least a ladies' size 14 and goes up to size 26. [5] The target demographic of the store is full figured women between 18 and 49 years of age. Some stores also sell bras and other lingerie items. [6] Prior to the restructuring of Reitmans Ltd and the closing of all stores in Canada, Addition Elle stores were usually located in shopping malls, but a few were standalone big box stores.
Sportswear, career apparel, and casual designs are the basic staples of all Addition Elle franchises. [7]
Jessica Biffi, who was a former contestant on the reality show Project Runway Canada, designed a collection of clothing for Addition Elle for the spring 2010 fashion season. [8] [9]
References
- ^ "# of employees information". Glass Door. Retrieved 2011-04-06.
- ^ Scriver, Amanda. "Where Are All The Plus-Size Fashion Brands In Canada?". www.refinery29.com. Retrieved 2022-02-14.
- ^ "Addition Elle Plus Size Clothing & Footwear for Women | Penningtons Canada". www.penningtons.com. Retrieved 2022-02-14.
- ^ "About Addition Elle". Reitmans Canada. Retrieved August 6, 2018.
- ^ a b "Addition Elle information". 1-Plus.com. Retrieved 2011-04-06.
- ^ "Lingerie information". Style List. 2007-01-24. Retrieved 2011-04-06.
- ^ "Basic clothing designs". Plus Size Web. Archived from the original on 2012-01-28. Retrieved 2011-04-06.
- ^ "Jessica Biffi". jessicabiffi.com. Archived from the original on September 13, 2016. Retrieved August 6, 2018.
- ^ "Jessica Biffi designer collection". Style Vanguard. 2010-03-04. Retrieved 2011-04-06.