American software company
ActiveCampaign
Company type Private Industry Software Founded Chicago, Illinois (2003) Founder Jason VandeBoom Headquarters Chicago
Revenue $165 million (2021)
[1] Number of employees
1000 (2022)
[2] Website
activecampaign.com
ActiveCampaign is a
software as a service (SaaS) platform for small-to-mid-sized businesses and is based in
Chicago, Illinois .
[3] The company offers
email marketing ,
marketing automation , sales automation, and
CRM functionality.
[4]
[5]
[6]
[7]
Overview
ActiveCampaign was founded by Jason VandeBoom in 2003.
[8] It started as a consulting firm, and then as an
on-premises software provider.
[9] The company would later transition from on-premises software to a
software as a service business focused on marketing and sales automation.
[8]
[10] ActiveCampaign raised $20 million from Silversmith Capital Partners in 2016.
[11] In February 2020 it raised $100 million in a Series B round led by Susquehanna Growth Equity, joined by Silversmith.
[12]
[13] In April, it raised $240 million in a Series C round led by
Tiger Global with participation from
Dragoneer , Susquehanna Growth Equity and Silversmith Capital Partners.
[14] ActiveCampaign acquired Postmark, a transactional email delivery system, along with Postmark’s platforms, DMARC Digests and Postmark Labs in May 2022.
[15]
[16]
ActiveCampaign is headquartered in Chicago with offices in
Indianapolis ,
[17]
Sydney, Australia ,
[18]
Dublin, Ireland .
[12]
[13]
Florianopolis ,
Brazil , and Costa Rica.
[19]
Software and services
ActiveCampaign provides cloud-based marketing and sales automation software with features for email marketing,
lead scoring and
web analytics , a CRM platform, and a live chat messaging platform called Conversations.
[8]
[11]
[20]
[21] In 2023, it introduced
generative AI capabilities.
[22] ActiveCampaign integrates with over 900 applications,
[23] including
Salesforce ,
WordPress ,
Shopify ,
PayPal ,
Stripe ,
Gmail ,
Facebook , and
WooCommerce .
[14]
[13]
[24]
[25]
ActiveCampaign is a
unicorn company, as it is a privately-held startup valued at over $1 billion.
[14]
[26]
It has appeared on
Crain's Chicago Business 2018, 2019, and 2021 best places to work lists,
[27]
[28]
[29]
Inc.com 's 2018 list of the best workplaces,
[30]
Chicago Tribune ' s 2018 list of top midsize workplaces.
[31] Quartz also named ActiveCampaign as a top workplace for remote employees in 2021 and 2022.
[32]
[33]
Acquisitions
In May 2022, ActiveCampaign acquired both Postmark and DMARC Digests.
[34]
In October 2023, ActiveCampaign acquired Onesend.
[35]
References
^ Wiggers, Kyle (21 April 2021).
"Marketing automation startup ActiveCampaign raises $240M" . VentureBeat . Retrieved May 5, 2021 .
^ Pletz, John (20 April 2021).
"ActiveCampaign raises $240 million for marketing automation platform" . Chicago Business . Retrieved May 5, 2021 .
^
"The Complete List Of Unicorn Companies" . CB Insights . Retrieved May 5, 2021 .
^ Daisyme, Peter (2019-06-07).
"How to Generate Interest at Every Stage of the Marketing Funnel" . Entrepreneur . Retrieved 2019-08-04 .
^ Armstrong, Kevin.
"At ActiveCampaign, developers hang out even when they're on vacation" . Built In Chicago . Retrieved 2019-08-04 .
^
"ActiveCampaign | Built In Chicago" . www.builtinchicago.org . Retrieved 2019-08-04 .
^ Shultz, Ray (May 3, 2022).
"ActiveCampaign Acquires Postmark And DMARC Digest Service" . Media Post . Retrieved 17 May 2022 .
^
a
b
c Hines, Michael (February 7, 2019).
"5 Chicago tech leaders share what changed when their companies scaled" . Built In Chicago . Retrieved 4 April 2019 .
^ Ecker, Danny (May 31, 2018).
"The inevitable success of a small-town Wisconsin teen" . Crain's Chicago Business . Retrieved 4 April 2019 .
^ Morgan, Heather R. (October 4, 2017).
"Should You Use Automation in Sales? According to This Marketing and Automation CEO, It Depends" . Inc. Magazine . Retrieved 4 April 2019 .
^
a
b Elahi, Amina (October 11, 2016).
"ActiveCampaign raises $20 million after 13 years of bootstrapping" . Chicago Tribune . Retrieved 4 April 2019 .
^
a
b Cai, Kenrick.
"17 Years After Its Founding, ActiveCampaign Raises $100 Million Series B Round" . Forbes.com . Retrieved 27 March 2020 .
^
a
b
c Wiggers, Kyle (28 January 2020).
"ActiveCampaign raises $100 million to automate marketing campaigns with AI" . VentureBeat.com . Retrieved 27 March 2020 .
^
a
b
c Lunden, Ingrid (21 April 2021).
"ActiveCampaign raises $240m at a $3B valuation" . TechCrunch . Retrieved May 5, 2021 .
^ Mills, Wes.
"Tech Firm Expands Operations" . Inside INdiana Business . Retrieved 2023-09-19 .
^
"ActiveCampaign Acquires Postmark And DMARC Digest Service" . www.mediapost.com . Retrieved 2023-09-19 .
^
"Chicago-Based ActiveCampaign Plans Expansion In Indianapolis" . CBS Chicago . February 27, 2019. Retrieved 4 April 2019 .
^ Adhikari, Supratim (May 8, 2018).
"ActiveCampaign picks Sydney" . The Australian . Retrieved 4 April 2019 .
^
"ActiveCampaign Will Open 3 New Hybrid Offices | Built In Chicago" . www.builtinchicago.org . Retrieved 2023-09-19 .
^ O'Keefe, Connor (February 14, 2019).
"7 Automation Vendors to Consider for Enterprise Marketing" . Solutions Review . Retrieved 4 April 2019 .
^
"ActiveCampaign Releases Conversations for SMBs" . Destination CRM . March 21, 2019. Retrieved 4 April 2019 .
^ Toscano, Joe.
"Stop Serving Dogfood, Invest In Generative Artificial Intelligence With Purpose" . Forbes . Retrieved 2023-09-19 .
^
"ActiveCampaign Review: 6 Pros & Cons to Know Before Getting Started" . www.marketingautomationinsider.com . Retrieved 2023-09-19 .
^ Lunden, Ingrid (28 January 2020).
"Chicago's ActiveCampaign raises $100M for an all-in-one marketing and sales automation platform" . TechCrunch.com . Retrieved 27 March 2020 .
^
"ActiveCampaign is now available for Salesforce Essentials" . esellercafe.com . Retrieved 27 March 2020 .
^
"The Complete List Of Unicorn Companies" . CB Insights . Retrieved May 5, 2021 .
^
"Best Place To Work 2018" . Crain's Chicago Business . Retrieved 4 April 2019 .
^
"Best Place To Work 2019" . Crain's Chicago Business . Retrieved 27 March 2020 .
^
"Best Places to Work 2021" . Chicago Business . 2 March 2021. Retrieved May 5, 2021 .
^
"Meet the Best Companies to Work for in 2018" . Inc.com . Retrieved 4 April 2019 .
^
"Top Workplaces 2018: Salesforce, American Litho, CASE take top rankings in Energage survey" . Chicago Tribune . November 2, 2018. Retrieved 4 April 2019 .
^
"Quartz's 2021 ranking of the best companies for remote workers" . Quartz . 2021-09-08. Retrieved 2023-09-19 .
^
"Best Companies To Work From Home 2022" . Quartz . Retrieved 2023-09-19 .
^
"ActiveCampaign acquires Postmark and DMARC Digests, ensuring automation across all communication channels and furthering the mission of creating ideal customer experiences to help companies grow" . 2022-05-03. Retrieved 2024-02-11 .
^
"ActiveCampaign Acquires Onesend" . 2023-10-17. Retrieved 2024-02-11 .
External links