From Wikipedia, the free encyclopedia
(Redirected from 2(x)ist)
2(X)IST
Company typePrivate
Industry Fashion
Founded1991; 33 years ago (1991)
FounderGregory Sovell
Headquarters Dayton, New Jersey, United States
ProductsMen's underwear, activewear, swimwear, clothing, and fashion accessory
ParentThe Moret Group [1]
Website 2xist.com

2(X)IST (pronounced "to exist") is an American luxury fashion label that makes men's underwear, swimwear, activewear, loungewear, socks, and watches. It also launched a women's line featuring activewear, sleepwear and intimates. The company was founded in 1991 and is headquartered in Dayton, New Jersey. [2] [3]

History

2(X)IST was founded in 1991 by Gregory Sovell and was acquired by the Moret Group in 1995. In 2005, Sovell left the company and founded C-IN2, another brand of men's underwear. [4]

Notes

  1. ^ 2(X)IST, The Moret Group.
  2. ^ About Us, 2(X)IST.
  3. ^ Contact Us, 2(X)IST.
  4. ^ Wilson, Eric (2013-05-22). "Changes in the Marketing of Men's Underwear". The New York Times. ISSN  0362-4331. Retrieved 2016-01-24.

External links