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"What Are You Up To"
Single by Kang Daniel
from the album Color on Me
ReleasedJuly 25, 2019 (2019-07-25)
Recorded2019
Genre K-pop
Length3:02
Label
Songwriter(s)
  • Yorkie
  • Thama
  • Kang Daniel
  • Devine-Channel
Producer(s)Devine-Channel
Kang Daniel singles chronology
"What Are You Up To"
(2019) 		" Touchin'"
(2019)
Music video
"What Are You Up To" on YouTube

"What Are You Up To" ( Korean: 뭐해; RR: mwohae; stylized "What are you up to") is a song by South Korean singer Kang Daniel. It was released on July 25, 2019 by Konnect Entertainment and distributed by Sony Music Korea. The song serves as the lead single from his debut EP Color on Me with lyrics co-written by Kang and resulted in his first music show win as a soloist on KBS2's Music Bank on August 9, 2019. [1]

Background

Shortly after Kang established his one-man agency Konnect Entertainment, Konnect confirmed on June 27 Kang finished recording songs for his debut EP and would finalize the title song and complete promotional content and choreography in preparation for a solo debut in late July. [2] "What Are You Up To" was confirmed as the title track on July 19 and is said to be a trendy song as a gift to reward fans who have been waiting. [3]

When asked during a Billboard interview why he did not pick a high-energy K-pop debut, Kang answered that "What Are You Up To" was selected because he wanted to do something he had not done before and wanted it to be different as his first title track as a solo artist. [4] He expressed that it is a song that represents him well and shows what he can be capable of. [5]

Composition

"What Are You Up To" has a minimalist bell theme with 808 and synth sounds. [3] At Kang's debut showcase, he stated that the title's phrase could come across as "strong, but also heartwarming" and described the song as having a bright synth sound with a hip-hop feel. [6] The lyrics contain what he wanted to convey to fans and lingering experiences from everyday life, including instances of waiting for a delivery and small talk from family and friends he had not talked with in a while. Kang added, "Everyone has experiences with waiting for something." [4]

Music video

The music video for "What Are You Up To" was directed by VM Project Architecture and premiered on Konnect Entertainment's YouTube channel at 18:00 ( KST) on July 25, 2019. [7] [8] It was preceded by a teaser featuring colorful sets and outfits released on the same platform on July 24. [9] Throughout the music video, Kang is cut off from others but attempts to reach them through different means, such as a disconnected phone, loudspeaker, and typewriter. The video concludes with imagery of a small lit doorway amidst closed doors. [10] International choreographer Antoine worked on the title song's choreography with Kang's team in three days, highlighting groove and rhythm. [6] [11] The music video exceeded 10 million views on August 2 within a week of the release and later won Best Music Video at the Melon Music Awards on November 30. [12] [13]

Charts

Chart (2019) Peak
position
South Korea ( Gaon) [14] 15
South Korea ( Kpop Hot 100) [15] 1

Accolades

Year Award Category Result Ref.
2019 Melon Music Awards Best Music Video Won [16]

Music program awards

Program Date Ref.
Music Bank ( KBS2) August 9, 2019 [1]

Release history

Region Date Format Label
Various July 25, 2019
  • Konnect Entertainment
  • Sony Music

See also

References

  1. ^ a b "'뮤직뱅크' 강다니엘, 방송출연 없이 1위…로켓펀치 데뷔-세븐틴 컴백[종합]" ['Music Bank' Kang Daniel, No. 1 without a broadcast appearance... Rocket Punch debut-Seventeen comeback [Comprehensive]]. Sports Chosun (in Korean). August 9, 2019. Archived from the original on April 25, 2021. Retrieved March 19, 2020 – via Naver.
  2. ^ "강다니엘, '1인 기획사 설립'→7월 말 솔로 데뷔 확정[공식]" [Kang Daniel 'establishment of one-man agency' → solo debut confirmed at the end of July [Official]]. Sports Donga (in Korean). June 27, 2019. Archived from the original on June 20, 2021. Retrieved April 21, 2020 – via Naver.
  3. ^ a b "강다니엘, '컬러 온 미' 트랙리스트 공개..타이틀곡은 '뭐해'[공식]" [Kang Daniel reveals the tracklist of 'Color on Me'.. the title track is 'What Are You Up To']. OSEN (in Korean). July 19, 2019. Archived from the original on June 20, 2021. Retrieved April 20, 2020 – via Naver.
  4. ^ a b "Watch Kang Daniel Go Deep on Debut Album, React to Billboard Chart Debut & Preview New Music". Billboard. October 29, 2019. Archived from the original on December 14, 2019. Retrieved April 20, 2020.
  5. ^ "Kang Daniel Embraces Fans with Heartfelt Messages at 1st Solo Fanmeeting in Singapore". HallyuSG. August 22, 2019. Archived from the original on June 20, 2021. Retrieved April 21, 2020.
  6. ^ a b "[Q&A] Kang Daniel makes much-anticipated solo debut". Kpop Herald. July 25, 2019. Archived from the original on September 22, 2020. Retrieved April 20, 2020.
  7. ^ Beomjin (July 25, 2019). "Kang Daniel - What are you up to". Vimeo. Archived from the original on May 16, 2020. Retrieved April 20, 2020.
  8. ^ "'솔로' 강다니엘, 새롭게 덧입힌 그의 컬러 '뭐해' [쥬크박스]" ['Solo' Kang Daniel, his new color "What Are You Up To" [Jukebox]]. Xports News (in Korean). July 25, 2019. Archived from the original on July 26, 2019. Retrieved February 27, 2022 – via Naver.
  9. ^ "'솔로 데뷔 D-1' 강다니엘, '뭐해' MV 티저 공개" ['Solo debut D-1' Kang Daniel reveals MV Teaser for 'What Are You Up To']. SBS funE (in Korean). July 24, 2019. Archived from the original on June 20, 2021. Retrieved April 15, 2020 – via Naver.
  10. ^ Beomjin (July 25, 2019). "Kang Daniel - What are you up to". Vimeo. Archived from the original on May 16, 2020. Retrieved April 20, 2020.
  11. ^ "강다니엘, 25일 솔로 데뷔 확정..월드클래스 안무가와 작업[공식] 본문듣기 설정" [Kang Daniel confirmed his solo debut on the 25th.. working with a world-class choreographer]. OSEN (in Korean). July 12, 2019. Archived from the original on June 20, 2021. Retrieved April 19, 2020 – via Naver.
  12. ^ "강다니엘, 첫 솔로 '뭐해' 뮤비 유튜브 조회수 1000만뷰 돌파 [공식]" [Kang Daniel's first solo 'What Are You Up To' surpasses 10 million views on YouTube [Official]]. OSEN (in Korean). August 3, 2019. Archived from the original on June 20, 2021. Retrieved April 20, 2020 – via Naver.
  13. ^ "'MMA 2019' 강다니엘, 베스트 뮤직비디오상‥벌써 솔로 4번째 트로피" ['MMA 2019' Kang Daniel, Best Music Video Award.. already 4th solo trophy]. Herald Pop (in Korean). December 1, 2019. Archived from the original on June 20, 2021. Retrieved April 20, 2020 – via Naver.
  14. ^ "Digital Chart – Week 30 of 2019". Gaon Chart (in Korean). Archived from the original on August 5, 2019. Retrieved August 8, 2019.
  15. ^ "Billboard Korea K-Pop 100 (week of August 3, 2019)". Billboard. Archived from the original on February 3, 2020. Retrieved September 7, 2019.
  16. ^ "강다니엘, 'MMA 2019'서 '베스트 뮤직비디오상' 수상" [Kang Daniel won the 'Best Music Video Award' at 'MMA 2019']. Sports Dong-A (in Korean). December 1, 2019. Archived from the original on April 26, 2021. Retrieved December 1, 2019 – via Naver.
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