Broadcast area | Greater St. Louis |
---|---|
Frequency | 92.3 MHz ( HD Radio) |
Branding | 92.3 WIL |
Programming | |
Format | Country |
Subchannels | |
Ownership | |
Owner |
|
KPNT, KSHE, WARH, WXOS | |
History | |
First air date | 1962 |
Former call signs | KFMS (March 30, 1973-September 1, 1974) |
Call sign meaning | carried over from the former WIL (1430 AM); said to have stood for "Watch It Lead" |
Technical information | |
Facility ID | 72390 |
Class | C0 |
ERP |
|
HAAT | 300 meters (980 ft) |
Translator(s) | HD3: 94.3 W232CR ( Alton, Illinois) |
Links | |
Webcast | Listen Live |
Website |
923wil |
WIL-FM (92.3 MHz) is a radio station in St. Louis, Missouri. The station serves the St. Louis metropolitan area. Hubbard Broadcasting is the station licensee, authorized by the Federal Communications Commission. [1] Its transmitter is located in St. Louis, and its studios are in Creve Coeur (with a St. Louis address).
WIL-FM plays a variety of country music in St. Louis. [2] WIL-FM personalities include Remy & Kasey and Marty Brooks. WIL-FM is programmed by Tommy Mattern and the music director is Marty Brooks.
WIL-FM was first licensed in 1962. It was the sister station to WIL (1430 AM). It took the callsign KFMS on March 30, 1973, but returned to the callsign WIL-FM effective September 1, 1974. [3]
Bonneville International announced its sale of WIL-FM (and 16 other stations) to Hubbard Broadcasting on January 19, 2011. [4] The sale was completed on April 29, 2011. [5]
On January 30, 2017, WIL-FM re-branded as "New Country 92.3". [6]
On October 6, 2020, WIL-FM dropped the "New Country 92.3" branding and began using its call letters in its branding. [7]
Starting in 2012, WIL-FM's HD2 sub-channel began airing Americana/Roots music, and rebranded as "Second Fiddle". Previously, WIL-FM-HD2 was branded as "Kerosene Country", and largely played the same playlist as WIL-FM.
On February 18, 2020, WIL-FM signed on a third sub-channel, and began airing an oldies format, branded as "My Mix 94.3" (with programming simulcasting on translator W232CR (94.3 FM)). [8]