Urchin software could be run in two different data collection modes: log file analyzer or hybrid. As a log file analyzer, Urchin processed web server log files in a variety of log file formats. Custom file formats could also be defined. As a hybrid, Urchin combined page tags with log file data to eradicate the limitations of each data collection method in isolation.[2] The result was more accurate web visitor data.[3]
Urchin became one of the more popular solutions for website
traffic analysis, particularly with ISPs and web hosting providers. This was largely due to its scalability in performance and its pricing model.[4]
Urchin Software Corp. was acquired by
Google in April 2005, forming
Google Analytics.[5] In April 2008, Google released Urchin 6.[6][7] In February 2009, Google released Urchin 6.5, integrating
AdWords.[8] Urchin 7 was released in September 2010 and included 64-bit support, a new UI, and event tracking, among other features.[9][10]