Jones composed "Treasure of Love" with J. P. Richardson, better known as the
Big Bopper, who also wrote Jones' first No. 1 country hit "
White Lightning." Jones biographer Bob Allen describes Jones' "languid, drawling" singing as "more reminiscent of the diphthong-twisting style of Oklahoma honky-tonk king
Hank Thompson than anything he'd ever recorded." The single's
B-side, "If I Don't Love You (Grits Ain't Groceries)," became a minor hit, peaking at No. 29 on the charts.