TVING was launched on May 31, 2010, by CJ HelloVision.[4] In January 2016, the service was transferred to CJ E&M.[5] On September 17, 2019, CJ E&M and JTBC signed an
MOU to establish a joint venture company to operate the service.[6] On October 1, 2020, the joint venture company was launched as TVING Corporation and Yang Ji-eul became the first CEO of the entity.[7] On April 29, 2021, TVING announced that it would no longer provide real-time TV channels for free with paid subscription needed in order to view the content moving forward.[8] On June 30, 2021, it was announced that
Naver has invested
₩40 billion into TVING Corporation, making Naver the second largest shareholders at 15% after CJ E&M.[9][10]
During the TVING Connect online event, TVING announced plans to launch the service in Japan and Taiwan by 2022. TVING is also in talks with Naver subsidiary
Line Corporation for launching the platform in other Asian countries, along with the United States and Europe.[11]
In December 2021,
CJ ENM partnered with ViacomCBS (now
Paramount) to launch
Paramount+ as a content hub on TVING, which was set to be launched on June 16, 2022.[12] It also announced that it would release K-dramas co-produced by both CJ (including
Studio Dragon and newly formed CJ ENM Studios) and Paramount.[13] Their first co-production was the science fiction drama Yonder, which was confirmed to premiere on Paramount+ internationally.[14]
In July 2022,
CJ ENM and telecom giant
KT announced that KT-owned streaming platform
Seezn [
ko] will be merging with TVING.[15][16] It was also confirmed that once the merger is finalized, TVING will become South Korea's largest streaming platform and will be competing against
Netflix, which has dominated the Korean streaming markets.[17] The merger was approved by the
Korean Fair Trade Commission in October 2022.[18] Another merger with
SK Telecom's
Wavve [
ko] was also underway into the discussion.[19]
On June 29, 2023, CJ ENM appointed Choi Ju-hee as the new CEO of its subsidiary, Tving.[20]
^Lee, Jung-hyun (September 17, 2019).
"지상파 이어 CJ ENM-JTBC도 OTT 출범 '맞손'" [Following terrestrial broadcasting, CJ ENM-JTBC also launched OTT 'joint hand']. Yonhap News Agency (in Korean).
Archived from the original on July 17, 2021. Retrieved July 17, 2021 – via Naver.
^Park, Jong-jin (October 2, 2020).
"CJ ENM·티빙 분사 완료…JTBC 등과 합작 본격화" [CJ ENM, TVING spin-off completed ... full-scale collaboration with JTBC]. Electronic Newspaper (in Korean).
Archived from the original on July 17, 2021. Retrieved July 17, 2021 – via Naver.
^Hwang, Hye-jin (September 17, 2019).
"JTBC, CJ ENM와 MOU 체결 "OTT 합작법인 출범"(공식)" [Signed MOU with JTBC and CJ ENM "launch of OTT joint venture"]. Newsen (in Korean).
Archived from the original on July 17, 2021. Retrieved July 17, 2021 – via Naver.
^
abYoon, Ji-hye (October 5, 2020).
"CJ ENM, 티빙 물적분할 완료" [CJ ENM completes the division of TVING]. iNews 24 (in Korean).
Archived from the original on July 17, 2021. Retrieved July 17, 2021 – via Naver.
^Ham, Na-yan (March 29, 2021).
"[전문] 티빙, 실시간TV 무료로 못 본다 (공식)" [[Full text] TVING, real-time TV cannot be watched for free (Official)]. Sports Donga (in Korean).
Archived from the original on July 7, 2021. Retrieved July 7, 2021 – via Naver.
^Han, Kyung-woo (June 30, 2021).
"CJ ENM "티빙, NAVER 대상 400억원 규모 3자배정 유상증자" [주목 e공시]" [CJ ENM "TVING, capital increase of 40 billion won for NAVER" [Notice e-disclosure]]. Hankyung News (in Korean).
Archived from the original on July 17, 2021. Retrieved July 17, 2021 – via Naver.
^Yoon, ki-baek (June 29, 2023).
"티빙 새 대표에 최주희 전 트렌비 CBO" [Choi Joo-hee, former CBO of Trenvi, appointed as new representative of Tiving]. eDalily (in Korean) – via Naver.