Sony Music Entertainment US Latin LLC (often referred to as Sony Music Latin) is an American record label owned by
Sony Music. The label focuses on artists of
Latin music.
History
In 1979, CBS Records (now
Columbia Records) ended its partnership with
Caytronics after eleven years of distribution. CBS established its own division for Latin music in 1980 called CBS Discos (also known as Discos CBS).[1] In 1988, CBS Records was acquired by
Sony and its Latin division was renamed to Sony Discos in 1991.[2] In 2003, Sony Discos was re-branded as Sony Norte following the departure of former Sony Discos president
Oscar Llord.[3] A year later,
Bertelsmann Music Group (BMG) merged with Sony Music and Sony Norte was renamed to Sony BMG Norte.[4] After BMG sold its assets in 2008, Sony BMG Norte was retitled to its current name Sony Music Latin in 2009.[5]
Alex Gallardo is the current President of Sony Music Latin.[6]
^Lannert, John (July 11, 1992).
"Latin Notas". Billboard. Vol. 104, no. 28. Prometheus Global Media. p. 32.
ISSN0006-2510.
Archived from the original on April 23, 2022. Retrieved October 20, 2020.
^Christman, Ed; Cobo, Leila (October 9, 2004).
"Sony BMG Tackles Sales, Latin". Billboard. Vol. 116, no. 41. Prometheus Global Media. p. 8.
ISSN0006-2510.
Archived from the original on April 23, 2022. Retrieved October 20, 2020.