The album's lead single was originally intended to be "Gentleman Joe's Sidewalk Café", with the original Francis Rossi composition "
Pictures of Matchstick Men" as the
B-side, but these songs were eventually swapped. It reached No. 7 in the UK, and remains the band's only major hit single in the US, where it reached No. 12. It also reached No. 8 in Canada. A second single, Rossi's "Black Veils of Melancholy" (with organist Roy Lynes' non-album track "To Be Free" as the B-side), flopped and has even been called "a carbon copy of 'Pictures of Matchstick Men'". The third single, "
Ice in the Sun", was written for the band by
Marty Wilde and
Ronnie Scott (not the jazz musician), with the Rossi/Parfitt composition "When My Mind Is Not Live" as the B-side. It reached No. 8 in the UK, and No. 29 in Canada.
The album itself was released on 27 September 1968, and failed to make the UK album charts. The band planned to release a fourth single from the album – "Technicolour Dreams" backed with the Wilde/Scott composition "Paradise Flat" – but this was withdrawn after a few days in favour of a non-album single release early the following year. The new single, Rossi and Parfitt's "Make Me Stay a Bit Longer", with bassist Alan Lancaster's "Auntie Nellie" as the B-side, was released on 31 January 1969. As well as getting the "thumbs up" from a majority of the record reviewers, this single was also something of a landmark for the group, as it would be their final release to credit them as "the" Status Quo.