Type of site | Hyperlocal news |
---|---|
Available in | English |
Owner | The Dallas Morning News |
URL |
www |
Commercial | yes |
Registration | optional |
Launched | December 2006 |
Current status | defunct |
Pegasus News was an online-only hyperlocal news source for the Dallas–Fort Worth region founded by Mike Orren.
The site was originally owned by PanLocal Media LLC. [1] It pioneered many news site features that have since become more common, including customized content per-user, programmatic advertising, content curation from partner sites and tight integration of advertising and editorial in a single content management system.
In 2007 the website was acquired by Fisher Communications, who said that they planned to use the Pegasus model for their television stations' websites. [2]
Pegasus News won a Katie Award from the Dallas Press Club and an Eppy Award from Editor & Publisher in 2008 for "Best Web Site". [3]
In 2009, Gap Communications, a company specializing in mid-sized radio markets, acquired Pegasus News.
In July 2012, Pegasus News was acquired by The Dallas Morning News. [4] [5] The website was closed in February 2014. [6]