31 million paid subscribers (as of December 2023[update])
Launched
July 15, 2020; 3 years ago (2020-07-15)
Current status
Operating
Written in
JavaScript, Java, C++, Rust
Peacock is an American
over-the-topvideo streaming service owned and operated by Peacock TV LLC, a subsidiary of
NBCUniversal Media Group. Named after the
NBC logo, the service launched on July 15, 2020.[2][3][4] The service primarily features series and film content from NBCUniversal studios and other third-party content providers, including television series, films, news, and sports programming. The service is available in a grandfathered free ad-supported version with limited content, while premium tiers include a larger content library and access to additional
NBC Sports,
Hallmark Channel, and
WWE content.
In December 2022, the service reached 20 million paid subscribers.[5] In March 2023, Peacock reached 22 million paid subscribers.[6] As of October 2023, Peacock reached 30 million paid subscribers.[7]
History
On January 14, 2019,
NBCUniversal announced plans to launch an over-the-top streaming service in 2020, which would feature original and library content, and be available in free advertising-supported and paid ad-free versions.[8] The service would be led by chairman
Bonnie Hammer, under the division
NBCUniversal Direct-to-Consumer and Digital Enterprises.[8]
Peacock
soft launched for Comcast
Xfinity cable subscribers on April 15, 2020, beginning with X1 and
Xfinity Flex customers. The service then launched nationally on July 15 of that year.[10][11]
As of August 2021, the service had reached at least 54 million signups.[12] In April 2022, the service reached 28 million monthly active accounts and 13 million paid subscribers, an increase of 40% from the previous quarter. It also reported a 25% increase in engagement year-over-year.[13][14] In September 2022, the service had 30 million monthly active accounts and 15 million paid subscribers, a 70% increase in paid subscribers since the start of 2022.[15] As of December 2022, the service has reached 20 million paid subscribers, with its coverage of the
2022 FIFA World Cup in Spanish having been credited for an increase in the fourth quarter of 2022.[5]
Distribution
Peacock has three tiers of service: Free, Premium, and Premium Plus. The Premium tiers are subscription-based and include Peacock's full library of content, while the Free tier contains a subset of its content. The Free and Premium tiers are advertising-supported, with commercials limited to five minutes per hour. Peacock Premium is included in some services from television service providers, such as
Cox, which ended January 15, 2023, and Xfinity. Subscribers to Peacock Premium, whether subscribing directly or receiving service through a provider, can upgrade to the ad-free Premium Plus tier for an additional monthly cost.[11] In January 2023, NBCUniversal discontinued the Free tier for new users: only subscription-based plans are available, with the Free plan only available to existing users, and those whose Premium subscription has lapsed.[16]
On May 6, 2020, a distribution deal with
Apple made Peacock available on
iOS devices and
Apple TV on-launch. Peacock content is also available on the
Apple TV app, and the Premium service is available as an in-app subscription.[17] On July 20, 2020, Peacock launched an app for
PlayStation 4.[18] On September 21 of that year, Peacock became available on
Roku.[19] The company's September 18 agreement for the service narrowly averted a blackout of NBCUniversal's
TV Everywhere apps on Roku devices due to a dispute over revenue sharing and advertising inventory assignment.[20][21] On June 8, 2021, Peacock launched an app for
Samsung smart TVs.[22][23] On June 24, 2021, Peacock launched an app for
Amazon Fire TV and
Amazon Fire tablets, such as
Fire HD.[24]
DirecTV customers can now watch Peacock TV through their DirecTV subscription. To do this, they must sign up for Peacock Premium or Peacock Premium Plus.[26][27]
Content
The service is drawn primarily from the NBCUniversal library, including subsidiaries such as
Universal Pictures and
Universal Television. It is said to include at least 15,000 hours of content on-launch without a subscription, and an additional 5,000 hours of content for Premium subscribers.[28][18][29] Current episodes of NBC series are available on Peacock the day after their premiere for Premium subscribers; non-subscribers will receive them on a week's delay.[18]
Peacock also offers a lineup of about 25 curated digital linear channels, including long-form and digital-originated programming content from NBCUniversal's broadcast and cable properties (such as Today All Day, a digital extension of NBC's morning show Today),[30] as well as third-party content providers. They are designed to emulate a traditional
broadcast programming experience (similar to services such as
Pluto TV and
Xumo, the latter of which was purchased by NBCUniversal parent Comcast in February 2020).[31]
On January 26, 2020, NBC announced plans to stream The Tonight Show Starring Jimmy Fallon and Late Night with Seth Meyers at 8 and 9 p.m. ET, respectively, ahead of their television premieres on
NBC. Many of NBC's affiliate groups criticized the decision out of concern that the "pre-airs" of both
late-night talk shows on Peacock would cannibalize viewership for the shows on local NBC stations, and the plans never came to fruition.[32]
On July 6, 2021, Universal announced that it would not renew its pay-one output deal with
HBO in favor of bringing its films to Peacock during the pay-one window beginning in 2022. All films will exclusively be available on Peacock during the first and last four months of the 18-month pay-one window (with Universal licensing its live-action films to
Amazon Prime Video and its animated films from
Illumination and
DreamWorks Animation to
Netflix in between those two exclusivity windows). The pay-one window for Universal films was initially brought forward to four months after a film's initial theatrical release with this move, but it was later announced on December 9, 2021, that the pay-one window would be brought forward to as little as 45 days after a film's initial theatrical release (though Universal's deals with theater chains regarding the
premium video on demand window for these films would be unaffected by this move).[33][34][35]
In January 2022, NBC's Spanish-language sister network
Telemundo announced TPlus, a new "content hub" for Spanish-language programming on Peacock Premium that will launch later in the same year to coincide with the
FIFA World Cup.[36]
In August 2022, NBC announced that its long-running soap opera Days of Our Lives would move exclusively to Peacock Premium beginning September 12 of that year, after a 57-year run on the network. The miniseries spin-off Days of Our Lives: Beyond Salem had previously premiered as a Peacock original series.[43][44] It also announced that next-day streaming of
Bravo programs would move to Peacock for the upcoming television season, as NBCUniversal had invoked its option to end an agreement with Hulu for next-day streaming rights for NBC and Bravo programming.[45][46]
On November 30, 2022, live streaming of local NBC stations was added for Premium Plus subscribers. This function was available at launch in 210 markets.[47]
On July 14, 2020, the service acquired the Canadian drama Departure for a U.S. premiere.[29]
On July 17, 2020,
Cinedigm licensed over a dozen films and three streaming channels for Peacock's launch, with hundreds of other films and television episodes to follow.[55]
In January 2021, Peacock added
Claudia Rosencrantz and Adrian Woolfe's streaming entertainment news channel LIT, with the platform serving as its U.S. launch partner for an exclusivity period.[56]
On May 18, 2021, NBCUniversal announced that it had acquired the U.S. streaming rights to the
Eurovision Song Contest for Peacock under a two-year deal, beginning with the
2021 edition (whose first semifinal was held later that day).[57] The agreement came shortly after NBC reached an agreement with the
European Broadcasting Union, which organizes the event, to produce an
U.S. music competition series based on the Eurovision format.[58] For 2022, NBC's lead figure skating analyst,
Johnny Weir, was added as a commentator for its Eurovision broadcasts.[59] The streaming rights for the contest were renewed for
2023.
On June 10, 2021, Peacock added content from
anime streaming service
RetroCrush.[60]
On October 31, 2022, NBCUniversal announced an SVOD agreement with
Hallmark Media, under which Peacock Premium would add a hub featuring content from
Hallmark Channel,
Hallmark Movies & Mysteries and
Hallmark Drama. The agreement includes both on-demand content from Hallmark's library of original series and made-for-TV movies, and the live, linear feeds of all three networks.[61][62] A similar agreement with
Reelz (including true crime programming such as On Patrol: Live) was announced on February 28, 2023. However, due to conflicts with Peacock's exclusivity agreement with
WWE, the linear Reelz channel would be blacked out on Peacock when it carries MLW Underground Wrestling.[63]
On January 25, 2021, NBCUniversal, which already televised
WWE's
professional wrestling weekly programs Raw and NXT on the
USA Network, acquired the exclusive U.S. distribution rights to the
WWE Network streaming service beginning March 18, 2021. WWE content is carried within a branded channel on Peacock, which includes a selection of WWE content on Peacock's free tier.[65] Premium subscribers have access to the full WWE library, including WWE Network original programming, archive content and all
premium live events (
pay-per-views) live and on-demand.[66][67] Some WWE content on Peacock has been edited to meet NBCUniversal
standards and practices, particularly to remove content considered inappropriate under current standards.[68][69] The standalone WWE Network service for existing U.S. subscribers was shut down on April 4, 2021.[65]
In May 2021, Peacock announced that it had ordered WWE Evil, a documentary series created, produced, and narrated by
John Cena that chronicles WWE's most prominent
antagonists.[70]
WWE committed to produce a "signature documentary" for the service annually beginning in 2022;[66][67] the first—Wooooo! Becoming
Ric Flair—was released in December 2022.[71]
Sports programming
Peacock carries
NBC Sports and
Telemundo Deportes programming, including live events either in simulcast with NBC or
Telemundo, or exclusive to the service. Many of the standalone subscription services offered under the
NBC Sports Gold banner were merged into Peacock Premium shortly after its launch, including
Premier League Pass,[72]IndyCar Pass,[73] Figure Skating Pass,[74] Rugby Pass, Snow Pass,[75] motocross[76] and speed skating.[77]
In August 2020, Peacock launched NBC Sports on Peacock, a content hub featuring sports talk shows and
radio simulcasts such as PFT Live with
Mike Florio, The Dan Patrick Show and The
Rich Eisen Show.[78] In September 2020, NBC Sports on Peacock added Brother From Another, a sports and pop culture-themed show co-hosted by former ESPN reporter
Michael Smith and sports writer
Michael Holley.[79] In the 2021 NFL season, the channel added an NFL studio show, Sunday Night Football Final, hosted by
Kathryn Tappen and
Chris Simms.[80]Fantasy Football Happy Hour and Fantasy Football Pregame with
Matthew Berry premiered for the 2022 season.[81]
In August 2023,
EverPass Media signed a multi-year deal to distribute selected Peacock-exclusive sports programming to commercial establishments in the U.S. under the branding Peacock Sports Pass.[82]
Notable sporting events carried or simulcast by Peacock include:
Peacock will carry one exclusive game per-season beginning in 2023, and add a hub featuring
NFL Films library content. Per NFL rules, these game is carried on broadcast television stations in the participating teams' primary markets.[86][87] Peacock also exclusively carried one Wild Card game during the 2023 playoffs, marking the first NFL playoff game to be exclusive to streaming outside of local markets.[88][89][90]
Big Ten Conference: 47 men's basketball games and 30 women's basketball games beginning in the 2023–24 season, and the opening night doubleheaders of the
men's and
women's conference tournaments.[96][97]
IndyCar Series: Coverage of practice sessions, qualifying sessions, and
Indy NXT series events beginning in 2021. Up to two races per-season not on broadcast television are carried on Peacock beginning in 2022.[98][73]
NBC News's digital streaming channel
NBC News Now, and
Sky News—a British news channel owned by Comcast subsidiary
Sky Group—are carried on Peacock's free tier.[112] NBC News and Sky News had also planned to collaborate on an international news channel for Peacock known as NBC Sky World News,[113][114] but the proposed service was scrapped in August 2020.[115]
In October 2020, during the lead-up to the
2020 presidential election, NBC News launched a new channel on Peacock called "The Choice", which airs original news and opinion programs. At launch, these included The Majority Report with Sam Seder, The
Mehdi Hasan Show, and Zerlina.[116][117][118] In July 2021, the channel was rebranded as "The Choice by
MSNBC".[119] In 2022, The Choice was folded into a new MSNBC hub, featuring original content and on-demand streaming of selected MSNBC programs.[120]
In January 2021, Peacock premiered The Overview, a weekly series hosted by
Gadi Schwartz that features conversations on news topics and "paradigm shifts" impacting the world.[121]
In January 2022, Peacock launched 24/7 streaming local news channels from the
NBC Owned Television Stations division. The channels feature simulcast and encore news programming, along with breaking news and original content produced by its NBC station's local news operations. The four markets launched the streaming local news channels on January 20, with stations in
Chicago (
WMAQ-TV, as NBC Chicago News),
Miami (
WTVJ, as NBC Miami News),
Philadelphia (
WCAU, as NBC Philadelphia News) and
Boston (
NBC 10 Boston/
NECN, as NBC Boston News) as launch cities, followed by
New York City (
WNBC, as NBC New York News) and
Los Angeles (
KNBC, as NBC Los Angeles News) on March 17, 2022.[122][123] NBCLX launched in 2022 shortly after the local news channels.
International syndication and versions
In June 2020, Canadian broadcaster
Corus Entertainment acquired exclusive English Canadian broadcast rights to Peacock Original programming.[124] In October 2021,
Quebecor Content acquired exclusive French Canadian rights to Peacock Original programming for its streaming service,
Club Illico.[125]
In December 2021,
OSN acquired Peacock's original programming with the Middle Eastern streaming service,
OSN+.[126]
In August 2020, NBCUniversal signed a distribution deal with Australian streaming service
Stan, including Peacock's original programming until 2022.[127]
On July 29, 2021, Comcast and
Sky announced that Peacock would launch in
Austria,
Germany,
Ireland,
Italy,
Switzerland, and the
United Kingdom in Q4 2021 and would be available to all
Sky Q, Sky Glass, and
Now/Wow (in Germany, Ireland, Italy, and the United Kingdom) customers at no extra cost.[128] Peacock was given a soft launch in the UK and Ireland on November 16, 2021, to all Sky and Now subscribers. On January 25, 2022, Peacock further expanded in Sky territories, soft launching in Austria and Germany, followed by Italy on February 15[129] and Switzerland on March 2.[130]
On August 18, 2021, Comcast announced an agreement with
Paramount Global (then known as ViacomCBS) to launch SkyShowtime, a joint streaming service combining programming from both companies, including Peacock Originals, which will be based on Peacock's infrastructure.[131] The service would be available in 20 smaller European territories, including four
Nordic countries along with
Hungary and
Poland, where it will replace Paramount Global's
Paramount+ (Nordic countries) or its eponymous SVOD service (Hungary and Poland, where it was known as Paramount Play), instead of Peacock and Paramount+ operating separately in those markets.[132] SkyShowtime was released on September 20, 2022, in the Nordics, launched in October 25 in the Netherlands and Portugal, launched in the former
Yugoslav countries (except
North Macedonia) on December 14 and in the rest of Central and Eastern Europe on February 14, 2023.[133][134][135][136] SkyShowtime finished its expansion by releasing in Spain and Andorra on February 28, 2023.[137]
Peacock was curtailed in Sky territories in January 2023. In December 2023, it was announced that Peacock was shutting down in Sky territories on January 8, 2024, with some Peacock shows being moved to Sky channels and others being available on
Hayu.[138]
In March 2023, Comcast's
NBCUniversal and Sky and
MultiChoice announced a partnership on Showmax in Africa, with NBCU owning 30% of the new entity and MultiChoice owning 70%. The joint venture will harness Peacock technology and include content from Peacock and
Sky, as well as African content, such as Showmax Originals and local content from MultiChoice's proprietary channels, including Mzansi Magic, Africa Magic and Maisha Magic at re-launch.[139] The relaunch of the new app is expected to be on February 14, 2024.[140]
In May 2023, NBCUniversal announced an agreement with
Viacom18—a joint venture of
Reliance Industries and Paramount Global—to launch Peacock in India as a content hub on
JioCinema, as part of a larger library agreement.[141]
In December 2023, Comcast CEO Mike Cavanagh announced that there were no plans to launch Peacock as a standalone streaming service outside of the United States, and that instead its content would continue to be distributed through its partnerships and joint ventures, like SkyShowtime, in international markets.[142]