From Wikipedia, the free encyclopedia
This article is about a Malaysian radio station. It is not to be confused with Mix (radio station), a New Zealand radio station.

Mix
Broadcast area
RDSMIX
Programming
Language(s) English ( Manglish)
Format Talk, Adult contemporary
Affiliations Astro Radio
Ownership
Owner Astro Malaysia Holdings Berhad
List
History
First air date
1 June 1996; 27 years ago (1996-06-01) as Mix FM ( Astro's Channel 302)
1 January 1997; 27 years ago (1997-01-01) as Mix FM ( FM broadcasting)
Former names
Mix FM
(1 June 1996 - 31 December 2017)
Links
Webcast Syok
TuneIn ( Klang Valley)
Website mix.my

Mix (formerly Mix FM, stylised as mix on radio) [1] is a Malaysian national radio station managed by Astro Radio, a subsidiary of Astro Malaysia Holdings Berhad. The station plays adult contemporary music from the 90s and now, targeting listeners between the ages of 25 and 39. In 2015, as according to Nielsen RAM Survey Wave #2, Mix FM recorded an average weekly audience of 245,000 [2] after being one of Astro's audio-only channels since the launch of the satellite network in June the year before. Mix's official full launch took place as Mix FM on 1 June 1996 as 24-hour music satellite radio in English and Mix's official full launch took place as Mix FM on New Year's Day 1997 at the stroke of midnight MYT as 24-hour music radio station in English after being one of Astro's audio-only channels since the launch of the satellite network in June the year before. Its studio is currently at All Asia Broadcast Centre, Technology Park Malaysia, Lebuhraya Puchong-Sg. Besi, Bukit Jalil, Kuala Lumpur, Malaysia.

History

1 June 1996 - Mix FM alongside sister channels HITZ and Light & Easy was among the very first commercial owned English language radio stations to broadcast in Malaysia was officially launched on same day as Mix FM on Astro's audio-only channels since the launch of the satellite network. The country had only one English language radio station before this which was the government-owned Radio 4. Mix FM opening on that day as Adult contemporary format focusing classic hits songs mainly from the 1980s. Mix FM's official full launch took place as a 24-hour radio station that plays English language adult contemporary format focusing classic hits songs mainly from the 1980s. The station started with very first 24-hour English satellite radio in Malaysia of Astro Radio a subsidiary of Astro Malaysia Holdings Berhad. It broadcast from All Asia Broadcast Centre, Technology Park Malaysia, Lebuhraya Puchong-Sg. Besi, Bukit Jalil, Kuala Lumpur, Malaysia.

New Year's Day 1997: At stroke of midnight MYT, Hitz's official full launch took place as a 24-hour radio station that plays English language adult contemporary format focusing classic hits songs mainly from the 1980s after being one of Astro's audio-only channels since the launch of the satellite network in October the year before. The station started with very first 24-hour English radio station in Malaysia of Astro Radio a subsidiary of Astro Malaysia Holdings Berhad. It broadcast from All Asia Broadcast Centre, Technology Park Malaysia, Lebuhraya Puchong-Sg. Besi, Bukit Jalil, Kuala Lumpur, Malaysia. Mix FM was officially launched into Malaysian FM airwaves on same time. The radio network was officially formal full opening broadcast took place in Greater Kuala Lumpur (the surrounding areas Kuala Lumpur) and Peninsular Malaysia/ West Malaysia (particularly Ipoh, Penang, Seremban, Kuala Lumpur, Malacca and Johor Bahru/ Johor Bahru District), Batam/ Batam Islands and Singapore with very first frequency broadcast on FM 94.5 MHz on that day based in Greater Kuala Lumpur (the surrounding areas Kuala Lumpur). This broadcast area was only limited to Greater Kuala Lumpur (the surrounding areas Kuala Lumpur) and Peninsular Malaysia/ West Malaysia (particularly Ipoh, Penang, Seremban, Kuala Lumpur, Malacca and Johor Bahru/ Johor Bahru District), Batam/ Batam Islands and Singapore only and broadcasts in Greater Kuala Lumpur (the surrounding areas Kuala Lumpur) and Peninsular Malaysia/ West Malaysia (particularly Ipoh, Penang, Seremban, Kuala Lumpur, Malacca and Johor Bahru/ Johor Bahru District), Batam/ Batam Islands and Singapore was the government-owned Radio 4.

On 1 January 2018, the station (along with 10 other radio stations) dropped the suffix "FM" from its brand name as part of the Astro Radio’s major rebranding project to focus on digital platform. [3] A new logo was also unveiled.

Beginning August 2021, MIX changed its radio jingles/ sweepers on the radio to "Mix FM" (along with its sister stations, Hitz and Lite). Therefore, hinting that the radio station itself might go through another rebranding in the near future.

Notable announcers

Frequency

Radio

Frequencies Broadcast area Transmitter site
94.5 MHz Greater Kuala Lumpur ( Kuala Lumpur) Gunung Ulu Kali
91.0 MHz Perlis Kedah and Penang^ Mount Jerai
91.3 MHz Taiping, Perak Bukit Larut
94.3 MHz Ipoh, Perak Gunung Kledang
94.2 MHz Seremban, Negeri Sembilan Gunung Telapak Buruk
91.1 MHz Malacca and Northern Johor Mount Ledang
99.1 MHz Johor Bahru/ Johor Bahru District and Singapore Mount Pulai
Batam City/ Batam Island, Riau Islands, Indonesia
94.1 MHz Kuantan, Pahang Bukit Pelindung
98.3 MHz Kuala Terengganu, Terengganu Bukit Besar
94.6 MHz Kota Bharu, Kelantan Bukit Panau
97.7 MHz Kuching, Sarawak Bukit Djin
101.6 MHz Kota Kinabalu, Sabah Bukit Karatong

Internet radio

Broadcast online on SYOK website and APP

Television

Platform TV Channel
Astro/ Astro NJOI 855

References

  1. ^ "Astro Radio refreshes 11 brands to deliver better value to fans". Astro. 2 January 2018. Archived from the original on 12 January 2018. Retrieved 12 January 2018.
  2. ^ "Radio listenership continues to appeal among Malaysians: Nielsen". Asia Radio Today. 19 November 2015. Retrieved 19 September 2017.
  3. ^ "With multiplatform the new reality, Astro Radio drops 'FM', refreshes 11 brands". Digital News Asia. Retrieved 13 January 2018.

External links

Retrieved from " https://en.wikipedia.org/?title=Mix_(Malaysian_radio_station)&oldid=1219393136"