As the main MTV brand has deviated from its original purpose and increased competition from other music channels and online services, MTV launched a new music channel, MTV Music.
The first version of the channel had launched in the
United Kingdom and
Ireland on 1 February 2011 replacing
MTV Shows. The
Italian version of the new channel then channel launched on 1 March 2011, replacing
MTV Plus.[1][2]
It is expected that MTV may launch MTV Music channels in other regions under a new global strategy to simplify the branding used across territories.
The main MTV station had been sold to Sky Italia on August 1, 2015 in Italy (DTT only). It had no effect on MTV Music, as this TV station was not sold and continues to be a Paramount property.
Shows
Current programmes
100% Italian Songs - Italian music videos
100% Music - Italian and worldwide greatest music videos