Broadcast area | Stockton, California |
---|---|
Frequency | 100.9 MHz |
Branding | Tricolor 100.9 |
Programming | |
Format | Regional Mexican |
Ownership | |
Owner |
|
History | |
First air date | December 14, 1966 [1] |
Former call signs | KSRT (1967-1981)
[2] KWGF (1981 [2]-1983) [3] KYBB (1983 [3]-1990) KSGO (1990-1992) [4] KEXX (1992-1995) [4] |
Technical information | |
Facility ID | 60420 |
Class | A |
ERP | 6,000 watts |
HAAT | 100 meters (330 ft) |
Transmitter coordinates | 37°37′29″N 121°23′57″W / 37.62472°N 121.39917°W |
Links | |
Webcast | Listen Live |
Website | radiolatricolor.com/stockton-modesto/ |
KMIX (100.9 FM, "La Tricolor 100.9") is a radio station broadcasting a Regional Mexican format. Licensed to Tracy, California, United States, it serves the Stockton area. The station is currently owned by Entravision Communications.
The station began broadcasting December 14, 1966. [1] For many years, the station was a sister station to KWG. The station's original call sign was KSRT (for Stereo Radio Tracy). From the late 1960s to the early 1970s, the station aired a Spanish language format. [5] [6] In the early to mid 1970s (1973) through the very early 1980s (1981) KSRT aired an album-oriented rock format. [7] [8] On May 6, 1981, the station's call sign was changed to KWGF. [2] In 1983, the station's call sign was changed to KYBB [3] (B-101). From the mid to late 1980s, the station aired an adult contemporary format. [9] [10] By 1989, the station was airing an Oldies format, [1] [11] and on June 26, 1990, the station's call sign was changed to KSGO [4] (Stockton's Golden Oldies). On December 1, 1992, the station's call sign was changed to KEXX [4] (Xtra 101). By 1995, the station's oldies format had evolved to a playlist centered on hits of the 1970s. [12] [13]
KEXX dropped 1970s oldies for country music in 1995, changing its letters to KMIX. [14] By 1997, KMIX was airing a Spanish language format. [15]