Jash (stylized as JASH) is a comedy community and
advertising agency created by
Michael Cera,
Tim Heidecker,
Eric Wareheim,
Sarah Silverman and
Reggie Watts.[2][3] New videos are posted to the Jash homepage periodically by the creative team, and by new members of the always expanding collective of comics.[4]Jash premiered online March 10, 2013.[5][6][7] Since its launch, Jash has gone on to extend its reach into traditional media with television, series and award-winning short films.
"JASH" was picked as the name of the channel instead of "JOSH" because that name was already taken. Later on the
backronym "Just Attitude So Hey" was created to fit the "JASH" name.[8]
The channel was launched on March 10, 2013, concurrent with a kickoff panel by the creative team during South by Southwest (
SXSW), broadcast live on the
podcastComedy Bang! Bang![11]