Hustle & Flow was released in the United States on July 22, 2005, by
Paramount Pictures. It received positive reviews from critics, with praise directed at the performances (particularly those of Howard and Henson), Brewer's script and direction, and the soundtrack. It was also a commercial success, grossing $23.5 million against a production budget of $2.8 million.
DJay is a
pimp and
drug dealer living in
Memphis, Tennessee, who is dissatisfied with his life, and is going through a midlife crisis. After reacquainting himself with an old friend and sound technician, Key, DJay decides to make
hip hop music.
Key and his sound-mixer friend Shelby help DJay put together several songs in which he expresses the frustrations of struggling to survive in the
ghetto. DJay proves his talent through rhyming as well as writing lyrics, and his first song appears to have a decent chance of getting local radio play.
The group experiences setbacks throughout the creative process. DJay must hustle those around him in order to procure equipment and recording time; in particular, he offers Nola, his top prostitute, to a microphone salesman, and she is outraged afterwards. They argue, but he says he will put her in charge of something one day. Also, Key's relationship with his wife becomes strained. DJay throws out one of his prostitutes, Lexus, along with her infant son, for ridiculing him. Pregnant Shug, another of DJay's girls, joins in the creative process, singing
hooks. The group eventually records several tracks, including "
Whoop That Trick" and "
It's Hard out Here for a Pimp". After their first recording, DJay gains romantic feelings toward Shug, even sharing a passionate kiss.
DJay's friend Arnel informs him that Skinny Black, a successful Memphis rapper, will be returning for a
Fourth of July party. DJay gains admittance under the pretext of providing
marijuana, with the true intention of giving Black his
demo tape. Black is dismissive at first, but DJay successfully persuades him into taking the tape.
Before leaving the party, DJay discovers that a drunken Black has destroyed his tape. DJay confronts Black who insults him. In a fit of rage, DJay nearly beats Black to death but attempts to resuscitate him. A member of Black's entourage enters the bathroom and pulls out his gun. DJay shoots the man in his arm with Black's gun and escapes.
DJay arrives home to find the police and Black's associates waiting for him. DJay turns himself in and tells Nola to safeguard his writing pad with his lyrics on it, also placing her in charge of sending his songs to radio stations. He then exchanges a glance with a tearful Shug before a brawl breaks out after one of Black's crew sucker punches him. DJay is charged with assault and possession of a firearm and is sentenced to 11 months in
prison.
While serving his time, DJay is visited by Key and learns that Nola has successfully gotten radio
DJs to play his songs, which have become local hits. The pair then prepare to discuss their future business plans. Two
correctional officers ask DJay to listen to their demo. Humbled and flattered, DJay accepts.
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Terrence Howard initially turned down the role of DJay. He reportedly was attempting to avoid being
typecast as a "pimp" archetype. However, after recognizing the complexity and depth of the character, he reversed his earlier decision and took on the role.
As concepts of both hustle and flow are unique to African American culture, it turned out to be nearly impossible to find proper translations for international release of the film. For example, the Russian translation of the title means "The bustle and the motion". The Italian title is appended with "Il colore della musica" which means "The color of music". The Chinese translation is "Street hip hop".
The film experienced many years of near-misses and outright rejection from major studios and potential financiers before finally being backed by its longtime supporter
John Singleton. In the DVD extras Singleton says that he decided at last to put up the money himself because he was exasperated at his friends' not getting what their film deserved.
Critical reception
On
Rotten Tomatoes the film holds an approval rating of 83% based on 160 reviews, with an average rating of 7.3/10. The site's critical consensus reads: "Hustle & Flow is gritty and redemptive, with a profound sense of place and exciting music."[2]Metacritic gives the film a weighted average score of 68 out of 100 based on 37 critics, indicating "generally favorable reviews".[3]
The Boston Globe said, "Some will find it chicly inspired, recalling blaxploitation's heyday with its grimy urban realism. Some will find it corny, absurd, and a limited view of options for disenfranchised African-Americans."[4] According to Entertainment Weekly, "The home-studio recording sequences in Hustle & Flow are funky, rowdy, and indelible. Brewer gives us the pleasure of watching characters create music from the ground up."[5]
Legacy
The phrase "whoop that trick," which was featured in the film, became a rallying cry for fans of the
Memphis Grizzlies basketball team during the early 2020's.[6][7][8][9][10]
^Douglas, Edward (December 11, 2005).
"2005 NYFCO Film Awards". New York Film Critics Online. Archived from
the original on June 12, 2016. Retrieved July 20, 2022.