Glory Days is the fourth studio album by British girl group
Little Mix, released on 18 November 2016 by
Syco Music and
Columbia Records.[3] When released it was met with acclaim from critics, with lyrics that addresses themes on sexuality, sexual relationships, female solitude, and other topics.[4] Little Mix worked with various producers including
MNEK,
Freedo, Matt Rad, all of whom had worked with them on previous releases.
Glory Days showcased the best first-week sales so far in Little Mix's career, selling 100,000 copies in its first week. It had the highest first-week UK album sales for a girl group since Spiceworld (1997) and became the fastest-selling number-one album from a girl group since Survivor (2001). It set a new chart record for the most weeks spent inside the top 40 of the UK Albums Chart for a girl group album, spending 89 weeks on the charts. It also became first album by a girl group to reach 2 billion streams on Spotify and has since reached over 2.5 billion streams on the platform.[5] It is included on the
list of best-selling albums of the 2010s in the United Kingdom.
In Ireland it became Little Mix's second consecutive number-one album, and peaked at number-one on the
Scottish Albums Chart and
UK Albums Chart. It spent five consecutive weeks at number one, becoming the longest reigning number one album by a girl group since Spice(1996). It entered the top ten in Australia, New Zealand, Netherlands, and Spain, and charted in other regions including Italy, Germany, and the United States, where it peaked at number twenty-five on the
US Billboard 200. As of 2017, Glory Days, has sold 1.6 million copies worldwide.
Singles
"
Shout Out to My Ex" was released as the lead single on 16 October 2016, and was premiered on the day of The X Factor UK results show. It was made available to download along with the pre-order of the album.[6] The song debuted at number one on the
UK Singles Chart,[7] remaining at number one for three weeks.[8] The single received two Brit awards nominations, and won gave the group their first Brit Award win, winning
British Single of the Year at the 2017 Brit Awards. It also became the second-best selling girl group single released in the United Kingdom, behind "
Wannabe", by the
Spice Girls.[9] It topped the charts in Ireland, Scotland, Israel, and peaked inside the top ten in both Australia and New Zealand.
On 5 December, the group announced "
Touch" as the second single. It reached number 4 on the UK Singles Chart, and peaked within the top ten of the charts in Ireland and Scotland. It has since been regarded as a
gay anthem. On 1 March, "
No More Sad Songs" was released as the third single from the album. The new remix of the song featured American hip-hop artist
Machine Gun Kelly. Despite minimal promotion, the song charted at number 15 on the UK Singles Chart.
On 19 May, Little Mix announced through their official Twitter that "
Power" would be released as the album's fourth and final official single on 26 May. Two hours after the announcement of the single's release, they announced that the single release of "Power" would be remixed, with an added feature from English grime act
Stormzy. The song reached number six on the UK Singles Chart. It has become a female empowerment song and was used as one of the theme songs for
WWE's
Royal Rumble 2018 event.
On 24 November 2017, the album was reissued as Glory Days: The Platinum Edition. It featured the single "
Reggaetón Lento (Remix)", with
CNCO. The single topped the charts in Bulgaria, Sweden, Romania and Slovenia, and reached number five on the UK Singles Chart, becoming CNCO's first top-ten single and Little Mix's twelfth. According to
Official Charts in 2019, "Shout Out To My Ex" (2) and "Touch" (7) were named two of the biggest girl group singles from the past 25 years.[9]
Promotional singles
The album was supported by six promotional singles. On 27 October 2016, "You Gotta Not" was released as the first promotional single.[10] The song debuted at number 61 in the UK, 96 in Australia and 88 in Ireland.[11] On 4 November, "F.U." was released as the second promotional single, peaking at number 82 in the UK.[8] "Nothing Else Matters" was released as the third promotional single on 11 November.[12]
"Touch" was released on 15 November, as the fourth promotional single before being announced as the second single of the album.[13] "Nobody Like You" was released as the fifth promotional on 16 November, peaking at number 185 in the UK.[14] The sixth and final promotional single, "Down & Dirty", was released on 17 November, and peaked at number 159 in the UK.[15]
Other songs to make appearances on the UK Singles Charts include "Oops" featuring American singer
Charlie Puth. The song peaked at number 41 in the UK and 49 in Ireland. It has been certified Gold by the
British Phonographic Industry (BPI) for selling over 400,000 copies in the country. In 2021, it was ranked number-one as the group's biggiest-selling non single in the UK, amassing over 40 million streams.[16]
"Is Your Love Enough" peaked at number 47 in the UK and number 49 in Ireland. It ranks as the group's sixth biggest-selling non-single in the UK.[16]
Promotion
To promote the album the group scheduled promotion campaigns for fans across the UK, Australia, the US, France, Netherlands, Chile, Brazil, Argentina, Belgium, Germany, Norway, Finland and Singapore, called the Glory Days Road Trip.[17] Little Mix also had televised and award show appearances between 2016-2018 to promote the singles from the album across Europe, America, Asia, and Australia.
Little Mix embarked on
The Glory Days Tour in support of the album. It kicked off on May 21, 2017 in
Birkenhead,
England, and ended on March 25, 2018 in
Kobe,
Japan, where Little Mix headlined POPSPRING. An estimated 810,000 tickets were sold worldwide and consisted of 70 shows across
Oceania,
Europe, and
Asia.[18][19][20] The tour grossed over $42,000,000 becoming the group's highest-grossing tour to date.
The Guardian called the album "chart pop perfection" and went on to describe the message of the album as "substantial as
Girl Power once was".[2]AllMusic stated that Glory Days "finds the group delivering a set of hooky, smartly crafted songs that balance swaggering, '60s-style R&B with stylish, electronic-tinged dance-pop". They also added that "Little Mix's vocal grit and sassy group chemistry make Glory Days such a celebratory album".[1]
In another positive review, Digital Spy wrote, "Little Mix have put together their most personal album yet, without sacrificing big hooks, a mainstream pop sensibility and plenty of sassy attitude." The article continued by saying "Glory Days hears four young women come together with a very real bond, making their message all the more believable."[21] The Evening Standard praised Little Mix for surviving with their fourth studio album, writing "Glory Days mostly sticks to their winning formula", and adding that "the foursome have carved out a pop niche for themselves".[22]
Evening Standard gave the album a positive review stating "the foursome have carved out a pop niche for themselves, so the really rather good You Gotta Not and Oops have a finger-clicking Fifties feel and there’s a hint of edge to the delightfully fierce Power. Little Mix are as fun as pop gets in 2016.[27]
Digital Spy considered Glory Days the 12th best album of the year.[28]Time Out went on to say that the album "has already earned its super-confident title", with the chart-topping single "Shout Out to My Ex" and added that "Little Mix sing brilliantly and sound like they’re having a ball. Long may their glory days continue".[24]
Glory Days became Little Mix's first album to top the charts in the United Kingdom, also making them the eighth girl group in history to achieve a number-one and the twenty-fourth number one album to emerge from The X Factor UK.[35] It became one of seven of the 37 albums released that year to top the charts led by female artists.[36] In its opening week it sold over a 96,000 copies, becoming the fastest-selling album since
David Bowie's Blackstar and the second fastest-selling female album of 2016.[37] It had the highest first-week UK album sales for a girl group since Spiceworld in 1997, and became the fastest-selling number-one album by a girl group in 15 years, since Survivor by
Destiny's Child in 2001.[38] In its second week it sold 60,000 copies and was certified gold by the
British Phonographic Industry (BPI).[39]
Glory Days spent a total of five consecutive weeks at number one in the UK, becoming the longest charting girl group number-one album this millennium since the
Spice Girls spent 15 weeks at number one with Spice in 1996.[40] It also set a new chart record for the most weeks spent in the top 40 of the UK Albums chart by a girl group album.[41] All four of the album's singles have been certified platinum or higher by the
British Phonographic Industry, making Little Mix the only girl group apart from the Spice Girls to have all singles from one album achieve at least platinum status in the United Kingdom.[42] In 2018, it became the group's first album to surpass a million sales.[43]
The album was ranked as the seventh best-selling album of 2016,[44] the fourth best-selling album of 2017,[45] and the 30th best-selling album of 2018 in the UK by
The Official Charts.[46] In 2017 it was also ranked as the sixth biggest album of that year in pure sales and the fifth most streamed album overall.[47] It was the 39th best-selling album of the 2010s, the best-selling album by a girl group during that decade,[48] and the seventh best-selling album by a girl group between 1994 and 2019.[49] It remains as their best-selling album to date in the United Kingdom.[50] In 2019, it also ranked as the sixteenth biggest album by female artists that decade.[51] As of 2022, it has the longest run of any of their albums inside the Official Albums Chart Top 40, spending a total of 89 weeks there. It has since been streamed over 419,000 streams, becoming the group most-streamed album in the country.[52]
The album debut at number one in Ireland, becoming the group's second number one album in the country, while reaching the top spot in Scotland. It peaked in-side the top ten in Australia, Spain, Netherlands, and New Zealand. In the United States, Glory Days, peaked at number 25 on the
Billboard 200 and reached the charts in nineteen additional music markets including Japan, Germany, and Canada. As of 2017, Glory Days had sold 1.6 million copies worldwide.[53] and was their first album to be certified triple platinum in the UK.[54] It has since been certified double platinum in Ireland, certified platinum in Brazil and Denmark, and certified gold in Canada, Australia, Mexico, Norway, and Switzerland. In 2018, the album became Little Mix's first album to reach over a billion streams on
Spotify, and became the most streamed girl group album on the platform in 2020.[55][56] At the
2017 Brit Awards, the group received three award nominations for the album's singles, and won
British Single of the Year for the album's lead single, "
Shout Out to My Ex".[57]
Since its release Glory Day's broke various records and is regarded as one of the most successful girl group albums of the
2010s. Upon release it achieved the highest first week sales for a number one album by a British girl group in nineteen years, became the fastest selling number one album by a girl group in fifteen years, and simultaneously made them the eighth UK girl group and thirteen overall to achieve a chart topping album on the
UK Albums Charts.[67]
It was dubbed by the
Official Charts, as 'the longest reigning number-one album this millennium" by an all female act after spending five consecutive weeks at number-one.[68] It also set two new chart records as the longest charting album by a girl band on the UK Albums Charts with 173 weeks with the most weeks spent inside of the top 40 of the UK Albums Charts.[69]
Glory Day's, for four consecutive years was ranked as one of the best selling albums in the United Kingdom between 2016 and 2019. As of 2019 it was named as the seventh biggest girl group album,[70] and appears on the
list of best-selling albums of the 2010s in the United Kingdom. On
Spotify in 2020, it became the most streamed girl group album on the platform and became the first by a female group to surpass two billion streams, earning two
Guinness World Records before the record was surpassed by
Blackpink in 2023. As of 2024, it has over 2.5 billion streams on the platform.[71][72]
* Sales figures based on certification alone. ^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone.
^
abcd"Glory Days - Little Mix - Songs, Reviews, Credits - AllMusic". AllMusic.
Archived from the original on 21 November 2016. Retrieved 21 November 2016. Their fourth studio album, 2016's Glory Days, is no exception and finds the group delivering a set of hooky, smartly crafted songs that balance swaggering, '60s-style R&B with stylish, electronic-tinged dance-pop