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Givenchy
Company type Subsidiary
IndustryFashion
Founded1952; 72 years ago (1952)
Founder Hubert de Givenchy
Headquarters3 Avenue George V, ,
France
Key people
Renaud de Lesquen (President & CEO)
Matthew M. Williams (Creative Director)
Products
  • Clothing
  • Accessories
  • Perfumes
  • Cosmetics
Number of employees
3800 (2018)
Parent LVMH
Website givenchy.com

Givenchy ( US: /ɡəˈvɪni, ˌʒvɒ̃ˈʃ/, [1] French: [ʒivɑ̃ʃi]) is a French luxury fashion and perfume house. It hosts the brand of haute couture and ready-to-wear clothing, accessories, perfumes and cosmetics of Parfums Givenchy. The house of Givenchy was founded in 1952 by designer Hubert de Givenchy and is a member of Chambre Syndicale de la Haute Couture et du Prêt-à-Porter. It is currently owned by luxury conglomerate LVMH.

From 2 May 2017 until 10 April 2020, its artistic director was Clare Waight Keller, the first woman to hold that position. [2]

History

Formation and first years

The House of Givenchy

In 1952, Hubert de Givenchy founded his own luxury house and launched a new collection Les Séparables with some floaty skirts and puffy blouses made from raw cotton. [3]

Givenchy achieved critical acclaim with Vogue magazine praising his "wonderful first collection" 14. The collection included the Bettina Blouse a white shirt named in honour of Bettina Graziani, which was then painted in one of René Gruau's works. [4]

The New York Times magazine published an article entitled "A Star Is Born" and l'Album du Figaro also wrote a feature stating that "In one night, Hubert de Givenchy became one of fashion's most famous children with his first collection." [5]

Models such as Suzy Parker and Dorian Leigh became muses of the house. [6]

In terms of innovation, he used 'shirting', a raw cotton similar to pattern paper, to create his chic and casual collections. [7]

In 1954, Hubert de Givenchy presented the first shirt dress (which later evolved in to a sack dress in 1957). He was the first high fashion designer to create a luxury ready-to-wear clothing line, called "Givenchy Université", which was produced in Paris using machinery imported from the United States. [8]

1950s: Balenciaga and Givenchy

Givenchy short dress and hat worn by Audrey Hepburn in the 1961 film Breakfast at Tiffany's

In 1956, both Cristóbal Balenciaga and Hubert de Givenchy presented their collection in New York during a charity gala in aid of the American hospital in Paris. [9]

Expansion

In 1969, Hubert de Givenchy launched his fashion line for men, "Gentleman Givenchy". The boutique was opened in November on Avenue George V. [9]

On the advice of Cristóbal Balenciaga, Givenchy developed his licences in the 1970s, in order to protect the Haute Couture collections. [10]

During this period, the House of Givenchy diversified its activities to create shoes, jewellery, ties, tableware, upholstery and kimono. Hubert de Givenchy was chosen to design the interior of Hilton hotels around the world, and even a car (the Continental Mark V). [11]

Winter 1990s evening dress by Givenchy

Hubert de Givenchy was elected the personality of the year 1979 and the most elegant man of the year by The Best Magazine. [12]

In 1982, a retrospective presided by Audrey Hepburn was organized by the Fashion Institute of Technology of New York. [13]

The following year Hubert de Givenchy was named « chevalier de la Légion d'Honneur » and in 1985, Jacques Lang, the French minister of the Culture, gave him the Oscar dedicated to the art of elegance during a celebration at the Opera in Paris. [12]

Departure of Hubert de Givenchy

1988 evening dress by Givenchy

In 1988, Givenchy joined LVMH Moët Hennessy Louis Vuitton. [14]

Hubert de Givenchy left the company in 1995.[ citation needed] He was succeeded by a variety of young British creators including John Galliano, Alexander McQueen and Julien MacDonald.

2005–2017, Riccardo Tisci

The reins for both collections were passed on to Riccardo Tisci in 2005 when he was named artistic director of womenswear. Tisci introduced his own style and influences, changed the house codes, and added a touch of dark and sensual romanticism. [15]

Philippe Fortunato, the former chief operating of LVMH Moet Hennessy Vuitton SA – China, is the current Chief Operating at Givenchy. [16]

Givenchy designs have been worn by a number of celebrities on red carpet occasions, including Rooney Mara at the 2012 Academy awards. Also responsible for working with Madonna designing her costumes for her Sticky & Sweet tour as well as the 2012 Super Bowl Halftime Show. [17]

In 2016, Tisci launched a sportswear collaboration with Nike called NikeLab x RT: Training Redefined aimed at Olympic athletes for the 2016 Summer Olympics as everyday gym users. [18]

In February 2017, Riccardo Tisci announced that he would be leaving Givenchy, after twelve years working as the brands Creative Director. [19]

2017–2020, Clare Waight Keller

The House of Givenchy announced the appointment of Clare Waight Keller as artistic director, effective 2 May 2017. Waight Keller took on all creative responsibilities, including Women's and Men's Ready-to-wear and accessories collections, as well as Haute Couture. [20] Meghan Markle wore a gown from Claire Waight Keller at her wedding to Prince Harry on 19 May 2018. [21]

After successfully running three consecutive combined shows under the assistance of Keller, the brand announced to bring back the menswear collection calendar for the autumn/winter 2019 season. [22]

2020–2024, Matthew Williams

In June 2020, Givenchy announced the hiring of Matthew Williams, a stylist and designer best known for co-founding the influential streetwear brand 1017 ALYX 9SM. [23] Williams has brought an edgier aesthetic to Givenchy, and his work is often seen on celebrities such as Kendall Jenner and Bella Hadid. [24] The commercial and critical response to his work at Givenchy has been mixed, with Carine Roitfeld saying she cannot identify the Givenchy woman; "it's not a strong DNA." [25] In November 2023, Givenchy announced that Williams will be departing the creative director position at the end of 2023. [26]

Icons and the cinema

Audrey Hepburn

In 1953, Audrey Hepburn and Hubert de Givenchy met by the intermediary of Gladys de Segonzac in a way to create her costumes for Sabrina by Billy Wilder. As Gladys de Segonzac had organized the meeting with 'Miss Hepburn', the fashion designer thought that he was going to receive Katharine Hepburn. Dressed in a pink and white gingham privateer, a T-shirt and a gondolier hat, the British actress received some prototypes of the future collection. Audrey Hepburn decided to wear Givenchy clothes on and off the screen, such as in Sabrina (1954), Love in the Afternoon (1957), Funny Face (1957), Breakfast at Tiffany's (1961), Charade (1963), Paris When It Sizzles (1963), How to Steal a Million (1965) and Bloodline (1979). [27] [28]

Celebrities

Givenchy attracted many other celebrities, including the likes of Lauren Bacall, Babe Paley, Michael Norman, Greta Garbo, Elizabeth Taylor, Marlène Dietrich, Jacqueline Kennedy-Onassis, Beyoncé Knowles, [29] Princess Grace of Monaco, [30] Michèle Bennett, [31] and even Wallis Simpson, for whom he created some special garment bags to keep the duchess's orders from being viewed by other clients. The collection of attire (dress, coat, perfume, etc.) furnished for Simpson would later become known as 'blue Wallis'. [32]

Today, Givenchy dresses many Hollywood stars, including Cate Blanchett, Emma Stone, Lady Gaga, Julianne Moore, Julia Roberts, Rooney Mara, and others. [33] In May 2019, Givenchy confirmed that singer Ariana Grande would be the new face of its Fall and Winter campaign that was unveiled that July. [34] [35] On February 10, 2021, K-pop group Aespa became its ambassador, making the group the first K-pop artist chosen as such by the French fashion house. [36]

Cinema

Operations

As of 2013, the company's operations were divided between: "Europe accounts for 42 percent of the business, China 18 percent, Asia-Pacific 14 percent, America 12 percent, the Middle East 7 percent, Japan 4 percent, and the rest of the world 3 percent." [37]

Ad campaigns

The Fall 2010 collection from Givenchy and Riccardo Tisci featured a transgender person for the first time. [38]

References

  1. ^ "Givenchy". The American Heritage Dictionary of the English Language (5th ed.). HarperCollins. Retrieved 30 April 2019.
  2. ^ "See the first campaign under Givenchy's new artistic director". Hero. 11 July 2017. Archived from the original on 8 April 2023. Retrieved 27 July 2023.
  3. ^ Givenchy Archived 28 January 2013 at the Wayback Machine Elle.fr (in French)
  4. ^ Beyfus, Drusilla (2015). Vogue on Hubert de Givenchy. ABRAMS. p. 160. ISBN  9781613128213.
  5. ^ "French fashion designer Hubert de Givenchy dies aged 91". The Local France. 12 March 2018. Archived from the original on 23 January 2022. Retrieved 1 April 2022.
  6. ^ Shaw, Sophie. "GIVENCHY MUSES THROUGHOUT HISTORY". CR Fashion Book. Hearst Magazine Media, Inc. Archived from the original on 6 November 2020. Retrieved 28 September 2020.
  7. ^ All about Givenchy Archived 4 March 2016 at the Wayback Machine Essortment.com
  8. ^ Key fashion moments Archived 2 December 2013 at the Wayback Machine Stylesequel.com
  9. ^ a b Givenchy Archived 14 October 2013 at the Wayback Machine Voguepedia
  10. ^ Givenchy, le couturier des stars Archived 12 October 2017 at the Wayback Machine Bloc.com, Dominique A.C., 18 December 2007 (in French)
  11. ^ The Vogue list: Givenchy Archived 23 September 2014 at the Wayback Machine Vogue.fr
  12. ^ a b Hubert de Givenchy, entre vies et légendes Archived 5 April 2023 at the Wayback Machine Jean-Noël Liaut, Grasset (in French)
  13. ^ Thirty years of Givenchy will be displayed Archived 20 May 2016 at the Wayback Machine Palm Beach Daily News, 8 mai 1982
  14. ^ Givenchy : histoire Archived 7 December 2013 at the Wayback Machine Pure Trends (in French)
  15. ^ Riccardo Tsci, l'esprit fort de Givenchy Archived 29 April 2014 at the Wayback Machine Madame Figaro
  16. ^ "Oral History: Philippe Fortunato of Givenchy - Worth". worth.com. 5 August 2016. Archived from the original on 15 January 2020. Retrieved 14 April 2017.
  17. ^ "BBC News – Oscars 2012: Stars arrive". BBC. 27 February 2012. Archived from the original on 3 September 2019. Retrieved 26 April 2012.
  18. ^ Cristobal, Sarah (18 April 2016). "Givenchy's Riccardo Tisci Designs for Nike". The Wall Street Journal. ISSN  0099-9660. Archived from the original on 26 April 2016. Retrieved 27 April 2016.
  19. ^ "Riccardo Tisci | #BoF500 | The Business of Fashion". The Business of Fashion. Archived from the original on 18 February 2017. Retrieved 17 February 2017.
  20. ^ Givenchy announces Clare Waight Keller as creative director Archived 16 January 2020 at the Wayback Machine businessoffashion.com
  21. ^ "Meghan Markle Is Wearing a Givenchy Dress at the Royal Wedding and It's Absolutely Stunning". Harper's BAZAAR. 19 May 2018. Archived from the original on 19 May 2018. Retrieved 19 May 2018.
  22. ^ "Givenchy Returns To Standalone Menswear Shows". Vogue. 25 October 2018. Archived from the original on 16 January 2020. Retrieved 25 October 2018.
  23. ^ "Matthew Williams is Givenchy's New Designer". 15 June 2020. Archived from the original on 29 September 2022. Retrieved 28 September 2022.
  24. ^ "Matthew M. Williams recruits his celebrity mates for the SS21 Givenchy campaign". Archived from the original on 28 September 2022. Retrieved 28 September 2022.
  25. ^ Testa, Jessica (1 October 2022). "Givenchy on the Line". The New York Times. ISSN  0362-4331. Archived from the original on 10 December 2022. Retrieved 10 December 2022.
  26. ^ Williams, Robert (1 December 2023). "Matthew Williams to Exit Givenchy". The Business of Fashion. Archived from the original on 1 December 2023. Retrieved 1 December 2023.
  27. ^ Hubert de Givenchy Remembers Audrey Hepburn Archived 24 May 2019 at the Wayback Machine The Wall Street Journal, le 4 septembre 2012
  28. ^ Audrey Hepburn Archived 21 October 2013 at the Wayback Machine Tendances Modes, 28 janvier 2008
  29. ^ Givenchy: biography Archived 3 December 2013 at the Wayback Machine Style Sequel (in French)
  30. ^ Givenchy Archived 28 January 2013 at the Wayback Machine Elle (in French)
  31. ^ Pezzullo, Ralph (2006). Plunging into Haiti: Clinton, Aristide, and the Defeat of Diplomacy. Univ. Press of Mississippi. ISBN  9781604735345.
  32. ^ la duchesse de Windsor: pourquoi elle reste une légende Archived 3 December 2013 at the Wayback Machine Gala (in French)
  33. ^ "Les tapis rouges et la Maison de couture Givenchy". Archived from the original on 24 June 2016. Retrieved 14 April 2017.
  34. ^ "Ariana Grande is the new face of Givenchy". 10 May 2019. Archived from the original on 1 July 2019. Retrieved 1 July 2019.
  35. ^ "Ariana Grande's Ponytail Is the New Face of Givenchy". 10 May 2019. Archived from the original on 15 November 2019. Retrieved 1 July 2019.
  36. ^ "에스파, 명품 브랜드 앰버서더 선정.."멤버들 에너지에 압도"". n.news.naver.com. Archived from the original on 3 October 2022. Retrieved 3 October 2022.
  37. ^ Socha, Miles (7 November 2013). "Givenchy Looks to Capitalize on Momentum". WWD. Archived from the original on 19 February 2014. Retrieved 7 November 2013.
  38. ^ "Tisci's Trans Europe Express... Fashionair Paused". Wwd.com. 7 May 2010. Archived from the original on 22 January 2012. Retrieved 26 April 2012.

External links