Started by Bassil El-Khatib, who worked 12 years at
Dish Network and
Sling TV, and other former Dish executives who felt many of the streaming bundles were getting too big.[8][9] In October 2019, Frndly TV launched with 12 live TV channels and cloud DVR storage,[8] with channels that included
Hallmark Channel,
The Weather Channel, and
Outdoor Channel.[10] In December 2019, TechHive awarded Frndly TV runner-up for the best new service of 2019.[11]
In 2021, Frndly TV added several channels with the addition of
Dove Channel (March 2021),[9] via a deal with
Cinedigm Networks as well as
BYU TV (April 2021).[14] In June 2021, Frndly TV added two new channels owned by
Allen Media Group,
Recipe.TV and
Local Now.[15] In July 2021, Frndly TV added
getTV in a distribution agreement with
Sony Pictures Television.[4]FETV (Family Entertainment Television) was also added the same month.[16] In August 2021,
Circle network was added.[17]Hallmark Movies Now was made available in October 2021 as Frndly's first add on option to the service.[18] Frndly TV and GAC Media reached an agreement to add GAC Media channels,
GAC Living and
GAC Family, to the service in October 2021.[19] Frndly TV and
A&E Networks reached a deal to add A&E's portfolio of channels such as
A&E,
History, and
Lifetime to the streaming service on November 18, 2021. With the addition, the price of the service went up for the first time.[20]
Further additions were made in 2022, including the
Family Movie Classics (FMC) channel being added to the service in January 2022.[21] In March 2022, Frndly TV announced a multi-year agreement with
Weigel Broadcasting to bring five national TV networks to its lineup:
MeTV,
Heroes & Icons, Decades (now
Catchy Comedy),
Story Television, and
Start TV. This made Frndly TV the first live TV streaming service to carry all five of the networks.[22] In June 2022, Frndly TV announced the addition of 3 new channels:
Movies!, Dove Movies, and
Crime & Investigation.[23][24] This bringing the live TV channel count to over 40 channels; however, Weigel Broadcasting's Movies! would not be added to the service until the following year. In December 2022, Frndly TV began adding more on-demand TV shows and movies from A&E networks at no additional charge.[25]
In January 2023, Frndly TV added the
Cowboy Way Channel.[26] The following February, Frndly TV added
Ion Television,
Grit and
Ion Mystery networks with an agreement with the
E. W. Scripps Company.[27] After a long delay, Movies! was added to the service on February 3, 2023.[28] In September 2023, Frndly TV announced that
MeTV+ would be coming to the service in October 2023.[29] This made Frndly TV the first streaming service to offer the channel. In addition, Frndly TV raised the price on all of their plans by $1.00 in September 2023.[30] In October 2023, Frndly TV added five new channels, MeTV+, Pursuit Channel, Waypoint TV, Justice Central and
AccuWeather Network; however, the service dropped two channels, Sportsman Channel and World Fishing Network.[31][32]
In January 2024, Frndly TV lost Circle TV due to the network ending the
OTA broadcast and Frndly TV opted not to carry the broadcaster's streaming channel
Circle Country. However, it gained two channels
Laff and
Court TV. [33] On February 6, 2024, Frndly TV announced that it dropped the Curiosity Channel from their lineup.
Bounce TV was added on February 14.[34] On April 10, 2024, Frndly TV announced it would add local non-Big Four affiliates in some markets by the end of April.[35] On April 17, 2024, Frndly TV announced the addition of four new add-ons: Lifetime Movie Club, HISTORY Vault, A&E Crime Central, & Great American Pure Flix. Lifetime Movie Club went live on April 16, with the rest of the add-ons scheduled to launch sometime in 2024.[36]