This article is about a sports term. For the designation that is in the NFL collective bargaining agreement, see
Franchise Tag.
In
professional sports, a franchise player is an athlete who is both the best player on their team and one that the team can build their "
franchise" around for the foreseeable future.
Overview
In the United States, outstanding players were referred to as "franchises" at least as far back as the 1950s.[1] By the 1970s, the concept of a "franchise" player who single-handedly generates success was commonly understood in the sporting trade.[2][3] The term franchise player was in widespread use by the early 1980s to describe both star rookies like
John Elway[4] and
Kelvin Bryant[5] and veterans like
George Brett.[6] While the term is primarily associated with
North American sports,[1][7] it is sometimes used in reference to athletes in sports outside the United States, such as
rugby league.[8][9]