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Summary

Description

Logo used on aid delivered to European countries during the Marshall Plan, starting about 1948.

The labeling was deemed necessary when Congress became concerned that the Soviet Union was taking credit for the poorly-marked U.S. foreign aid donations to European countries. The shield was adapted from the Great Seal of the United States, and the slogan was translated into the languages of the recipient countries.

The slogan became obsolete when military aid was added to the economic program, and when some Near East and Asian countries became aid recipients under President Truman’s Point IV Program. In 1951, the slogan was changed to “Strength for the Free World from the United States of America.”

The logo was used until 1953, when the Mutual Security Agency (a successor to the Marshall Plan programs) revised it. The logo for the United States Agency for International Development (the current incarnation of the same programs) is descended from this logo, and those of intermediate agencies.

For more information, see USAID's branding guidelines, in particular the Graphic Standards Manual.
Date between circa 1948 and circa 1953
date QS:P,+1950-00-00T00:00:00Z/7,P1319,+1948-00-00T00:00:00Z/9,P1326,+1953-00-00T00:00:00Z/9,P1480,Q5727902
Source Extracted and converted from PDF version of the USAID Graphic Standards Manual.
Author U.S. Government
SVG development
InfoField
 
The SVG code is valid.
 
This text-logo was created with Inkscape.
 
This SVG text-logo uses the path text method.

Licensing

Public domain
This image is a work of a United States Agency for International Development employee, taken or made as part of that person's official duties. As a work of the U.S. federal government, the image is in the public domain in the United States.
See also: The USAID privacy policy and the USAID Office of Inspector General "Disclaimers & Notices" page

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File history

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Date/TimeThumbnailDimensionsUserComment
current 07:43, 17 September 2007 Thumbnail for version as of 07:43, 17 September 2007608 × 720 (64 KB)Clindberg{{Information |Description=Logo used on aid delivered to European countries during the en:Marshall Plan, starting about 1948. The labeling was deemed necessary when Congress became concerned that the Soviet Union was taking credit for the poorly-ma
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