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Digital Jungle

Industry	Marketing
Founded	2011; 13 years ago (2011)
Founder	Dr. Mathew McDougall
Headquarters	Beijing , China
Website	digitaljunglegroup.com

Digital Jungle is a cross-cultural digital marketing agency headquartered in Beijing, China. ^[1] The core business of this agency is to work with Western organizations to market their products and services to a Chinese-speaking audience. The agency creates and curates content, then distributes it over multiple marketing channels such as social media (SMM), on social platforms such as Sina Weibo, Tencent Weibo, WeChat, Twitter & Facebook, with via search engine marketing and mobile/community applications.

Origins

Digital Jungle was founded in January 2011 ^[2] by Dr. Mathew McDougall.

The Agency's initial focus was to provide digital marketing services to Western firms looking at undertaking digital marketing activities in China. However, in response to the rapidly growing affluent Chinese consumer, the focus of the Agency shifted towards marketing to a Chinese-speaking audience irrespective of where they were located.

Services

Digital Jungle provides brand marketing and strategy, Content Marketing, Search Engine Optimization, Search Engine Marketing, Social Media Analytics, Mobile Marketing, Community development, and management services.

Clients overview

The company's list of clients includes: Lexus, Bentley, ^[3] Cover-More, CITS, New Zealand Trade & Entreprise, AusTrade, Global Blue, PATA, CYTS, Hawaii Tourism, Tourism Fiji. ^[4]

Offices

Digital Jungle has offices in a number of locations:

• Beijing, China (HQ)
• Shanghai, China
• Auckland, New Zealand
• Sydney, Australia
• London, UK

References

• Digital Jungle partners with Saatchi Fallon in Tokyo, Saatchi & Saatchi News, 9 February 2012
• Dr. McDougall's Presentation at Amplify Festival 2011, Marketing Interactive Magazine, 10 June 2011
• Dr. Mathew McDougall, Chinese Social Media Universe, 2nd Edition, March 2012

External links

• Official website
• Digital Jungle on LinkedIn