Kleinman founded the site in January 1999 [2] in
Beaverton, Oregon. Besides news and reviews, it features information on hidden DVD features known as
"Easter eggs".[3] In 2000, posts to their forum led
Amazon.com to cease the practice of
dynamic pricing.[4][5][6] In 2007, the site was sold to
Internet Brands.[7] As of January, 2023, the reviews and editorial blog have ceased updating. The higher-traffic bulletin board/forum remains operational and active.
Reception
Shawn Levy of The Oregonian called it "worth a visit",[8] and Randy Salas of the Star Tribune recommended it as a source of information for DVDs.[9] It was used at one time by industry insiders to gauge interest in DVD titles.[10][11][12]