While the corridor was originally settled during the 1800s, it was not until the 1950s and 1960s that it rapidly developed as a
suburban commercial center dominated by
strip malls. Following the massive
white flight from
Intown Atlanta during the 1970s due to increased
desegregation, the corridor became well known for various types of adult entertainment such as
sex shops,
strip clubs, gay
circuit parties, and
gay nightclubs that had moved into its abandoned retail spaces.[2] The area has been noted as important in the
LGBT history of Georgia.[3]
Since the 2000s,
urban redevelopment projects and
gentrification have threatened the legacy of the area.[4][5] In 2005, the Atlanta City Council banned new adult businesses from opening on Cheshire Bridge Road but existing ones were allowed to stay.[6] However, new
high-density residential developments have become common in recent years and some existing businesses and nightclubs have closed or relocated.[7]
History
Origins
White settlers originally settled the corridor in the 1820s. Two of these early settlers were Napoleon and Jerome Cheshire, two brothers who owned farms on opposite sides of South Fork of
Peachtree Creek, and connected their farms by a bridge known as the Cheshire Bridge, giving the road its name.[2][3]
The area remained agricultural until the early 20th century. At that time suburban development encroached from Atlanta to the south, in today's
Morningside neighborhood. By the 1960s the entire area was suburban.
Possible "cleanup" of Cheshire Bridge
In 2005, the city banned new adult businesses on Cheshire Bridge, but existing ones were allowed to stay.[4][5]
In 2013, councilman
Alex Wan introduced legislation, supported by neighborhood associations and
NPU F,[8] to remove existing adult businesses from Cheshire Bridge by 2018, but this was not passed, opposed by a mix of gays, strippers and Atlanta's real estate interests – including Scott Selig.[6] Some in the gay community wondered if Cheshire Bridge were "sanitized", "where would people go for sexual expression"?[9] Matthew Cardinale, the editor and publisher of Atlanta Progressive News, and a resident of the Road, decried "the ongoing project of gentrification, homogenization, sterilization and capitalization of a historic neighborhood", Atlanta's "
red-light district".[4]
By 2020, several prominent adult entertainment businesses and gay nightclubs were forced to close or relocate to make the area more palatable for developers and investors seeking to make it more residential and family friendly. However, area business owners and Atlanta residents have organized to preserve the legacy of Cheshire Bridge Road and combat more unwanted gentrification.[10][11]
Businesses
Well known current and former businesses along Cheshire Bridge Road include:
Tokyo Valentino Erotique (formerly Inserection) - a sex shop[12][13]