American branding consulting firm
Well-known logos designed by Chermayeff & Geismar & Haviv: (left to right, top to bottom)
NBC ,
Mobil ,
Merck ,
Armani Exchange ,
Smithsonian Institution ,
PBS ,
Showtime ,
NYU ,
Barneys New York ,
Chase Bank ,
National Geographic ,
Univision
Chermayeff & Geismar & Haviv (formerly Brownjohn, Chermayeff & Geismar and Chermayeff & Geismar ) is a
New York –based
branding and
graphic design firm. It is currently led by partners
Tom Geismar and
Sagi Haviv .
[1]
About
It was founded in 1957 by the two
Yale graduates Ivan Chermayeff and
Tom Geismar as well as
Robert Brownjohn , a protégé of
László Moholy-Nagy and Chermayeff's father, industrial designer
Serge Chermayeff , at the
New Bauhaus in
Chicago .
[2] Brownjohn, who struggled with
heroin addiction for most of his adult life, left the partnership to join
J. Walter Thompson 's London branch in 1959.
The firm has designed logos for such companies as
Pan Am ,
Mobil Oil ,
PBS ,
Chase Bank ,
Barneys New York ,
The Museum of Modern Art ,
Xerox ,
Smithsonian Institution ,
NBC ,
Cornell University ,
National Geographic ,
[3]
State Farm ,
[4] and many others. Ivan Chermayeff and Tom Geismar were awarded the
AIGA Medal in 1979.
[5]
[6] Chermayeff died on December 3, 2017, at the age of 85.
[7]
[8]
Between 1976 and 2005
Steff Geissbuhler also joined as a partner. In 2006, designer
Sagi Haviv became the third partner at the firm.
[9] In 2013 Haviv's name was added to the masthead and the firm became known as Chermayeff & Geismar & Haviv.
[10] Designer
Mackey Saturday joined the firm as a principal in 2016.
[11]
In recent years, the firm created identities for America250,
[12]
Warner Bros. Discovery, Inc. ,
[13] the
New York City Marathon ,
[14]
Bechtel ,
[15]
Discovery, Inc. 's online streaming service
Discovery+ ,
[16]
the
United States Olympic & Paralympic Museum ,
[17] the
US Open tennis tournament ,
[18] the Culinary Institute of America,
[19] tech and electric car company Togg,
[20] fintech company Network Capital,
[21] esports brand Panda Global,
[22]
Dick Wolf ’s Wolf Entertainment,
[23]
Animal Planet ,
[24] Impossible Aerospace,
[25]
Hearst Corporation ,
the Southern Poverty Law Center , The
John D. and Catherine T. MacArthur Foundation ,
Conservation International ,
[26] the
Women's Tennis Association ,
[27]
Harvard University Press ,
[28]
State Farm ,
Grupo Imagen TV (Mexico),
[29]
L.A. Reid 's Hitco Entertainment,
[30]
Leonard Bernstein at 100,
[31] ClearMotion,
[32] Nanotronics,
[33] Flatiron Health
[34] and other major institutions.
The firm is known for the exhibits and environmental art installations it has designed, including the
Ellis Island Immigration Museum, the
Statue of Liberty Museum, two
World's Fair pavilions (the U.S. pavilions of 1967 and 1970), and the red number 9 at 9 West 57th Street in New York City. In 2008, the new Star-Spangled Banner exhibit designed by the firm opened at the
Smithsonian National Museum of American History in
Washington, D.C. The firm also designed the
Kennedy Center Honors medal,
[35]
and designs motion graphics, such as the titles for the
Emmy Award -winning
PBS documentary series
Carrier
[36] and in 2009, a motion graphics display for
Alicia Keys ’ annual fundraiser for her
Keep a Child Alive Foundation.
Recently Published Books
In 2018 Ivan Chermayeff, Tom Geismar and Sagi Haviv co-authored Identity: Chermayeff & Geismar & Haviv . The book was published by Standards Manual (
ISBN
0692955232 ).
[37]
In 2011 Ivan Chermayeff, Tom Geismar and Sagi Haviv co-authored the book Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar . The book was published by Print magazine's book imprint, (
ISBN
978-1440310324 ).
National Design Award
In October 2014 the
National Design Award for Lifetime Achievement was awarded to Tom Geismar and Ivan Chermayeff by the Smithsonian’s
Cooper-Hewitt, National Design Museum .
[38]
Visual Identities Designed
Chermayeff & Geismar logo design for
Mobil (September 25, 1964)
Chermayeff & Geismar logo design for
Screen Gems (1965–1974 as a TV studio; since 1999 as a motion picture label)
Chermayeff & Geismar logo design for
Merck & Co. (1965-)
Chermayeff & Geismar logo design for
Seatrain Lines (1966)
Chermayeff & Geismar logo design for
National Geographic (November 1, 1967-)
Chermayeff & Geismar logo design for
Xerox (1968-2008)
Chermayeff & Geismar logo design for
Barneys New York (1973-)
Chermayeff & Geismar logo design for
O-I Glass (1973-)
Chermayeff & Geismar logo design for
NBC (May 12, 1986 – September 30, 2013)
Chermayeff & Geismar logo design for
Univision (January 1, 1990 – December 31, 2012)
Chermayeff & Geismar logo design for
Viacom (1990)
Chermayeff & Geismar logo design for
Showtime (1997)
Chermayeff & Geismar logo design for
Smithsonian Institution (1999)
Chermayeff & Geismar logo design for
Shinsegae (2000)
Chermayeff & Geismar logo design for
Chase Bank (May 9, 2005)
Chermayeff & Geismar logo design for
Women's Tennis Association (2010)
Chermayeff & Geismar logo design for
State Farm (2011)
Chermayeff & Geismar & Haviv logo design for
RatPac Entertainment (2013)
Chermayeff & Geismar & Haviv logo design for
Harvard University Press (2013)
Chermayeff & Geismar & Haviv logo design for
Beko (2017)
Chermayeff & Geismar & Haviv logo design for
Dominion Energy (2017)
Chermayeff & Geismar & Haviv logo design for
Animal Planet (2018)
Chermayeff & Geismar & Haviv logo design for
Apollo Global Management (2018)
U.S. Open Tennis Championships (2018)
Chermayeff & Geismar & Haviv logo design for
Discovery+ (2021)
logo for
Togg electric car and tech company (2022)
Chermayeff & Geismar & Haviv logo design for
Warner Bros. Discovery (2022)
Chermayeff & Geismar & Haviv logo design for
Warner Bros. 100th anniversary (2023)
Chermayeff & Geismar & Haviv logo design for
HLN (2023)
Chermayeff & Geismar & Haviv logo design for TNT Sports UK (2023)
Chermayeff & Geismar & Haviv logo design for
Warner Bros. Entertainment and its division and subsidiaries (2023)
[39]
Chermayeff & Geismar & Haviv logo design for TNT Sports US (2023)
Chermayeff & Geismar & Haviv logo design for
Warner Bros. Pictures Animation (2023-2024)
Chermayeff & Geismar & Haviv logo design for
Warner Bros. Pictures Animation (2024)
See also
Further reading
External links
Sources
^
Chermayeff & Geismar & Haviv website
^
Art, a Laboratory for Sign Language, New York Times
^
NBC And Pan Am Designers On How They Made Some Of The World’s Most Iconic Logos Fast Co. Design
^
State Farm Gets Less Wordy in Logo Refresh AdAge
^ Chermayeff, I; Geismar, T; Geissbuhler, S., (2003) Designing: , New York; Graphis, Inc.
^ Chermayeff, Geismar, Inc., (2000) TM, Trademarks Designed by Chermayeff & Geismar , New York; Princeton Architectural Press.
^ Fox, Margalit (2017-12-04).
"Ivan Chermayeff, 85, Eminent Designer of Familiar Logos, Dies" . The New York Times .
ISSN
0362-4331 . Retrieved 2018-02-18 .
^
"Ivan Chermayeff, who defined the look of corporate America, has died" . Quartzy . Retrieved 2018-02-18 .
^
Sagi Haviv interview on designboom
^ *
New York Times announcement that Sagi Haviv's name was added to Chermayeff & Geismar's masthead
^ Amanda Aszman,
"Designer of the Week: Mackey Saturday,"
Print , April 28, 2016.
^
New York Times, America 250
^
Fast Co. Design Warner Bros. Discovery Gets a Modern New Logo
^
Creative Review Lady Liberty Turns Orange for the NYC Marathon
^
UnderConsidertation Brand New New Logo for Bechtel Corporation
^
UnderConsideration
^
U.S. Olympic and Paralympic Museum site
^
US Open Tennis announces new logo
^
"If you can't Stand the Wheat, Get out of the Kitchen" . underconsideration.com .
^
"Hot Togg Time Machine" .
^
"Brand New: New Logo for Network Capital by Chermayeff & Geismar & Haviv" .
^
Esports Insider
^
New Logo for Wolf Films by Chermayeff & Geismar & Haviv
^
Discovery Channel announces new brand identity for Animal Planet
^
Graphic Design USA
^
The World Underlined, Under Consideration / Brand New
^
EssentialTennis report on WTA logo
^
designboom review of Harvard University Press logo
^
UnderConsideration BrandNew review of Imagen logo
^
UnderConsideration Review of Hitco logo
^
UnderConsideration Brand New review of Course Hero logo
^
Adobe Create interview with Haviv
^
UnderConsideration BrandNew review of Nanotronics logo
^
Chermayeff & Geismar & Haviv website
^
American University Magazine
^
Carrier film credits
^
Standards Manual / Identity: Chermayeff & Geismar & Haviv
^
"2014 National Design Award Winners," Cooper Hewitt, 2014.
^
"Chermayeff & Geismar & Haviv" .
International National Artists