British music producer (born 1997)
808Melo
Birth name Andre Michael Loblack Also known as 808MeloBeats Born (1997-04-06 ) 6 April 1997 (age 27)
Ilford ,
London , EnglandGenres Occupation(s)
Record producer
songwriter
Years active 2016–present Labels
Victor Victor
Musical artist
Andre Michael Loblack (born 6 April 1997), known professionally as 808Melo or 808MeloBeats , is a British record producer and songwriter from
Ilford ,
East London .
[1]
[2] 808Melo is credited as a pioneer of
UK drill and
Brooklyn drill and is known for his bass heavy percussion.
[3]
[4]
[5] In 2019, he produced
Pop Smoke 's debut mixtape,
Meet the Woo .
[1] He also produced most of the songs on
Pop Smoke 's sophomore mixtape,
Meet the Woo 2 , and he helped produce Pop Smoke's posthumous album
Shoot for the Stars, Aim for the Moon , which topped the Billboard Hot 100 artist charts in July 2020.
[2]
[6] 808Melo has also produced songs for
Travis Scott ,
Fivio Foreign , and
Lil Tjay .
Career
808Melo started producing in 2016 when he bought a laptop computer and the
FL Studio
digital audio workstation program.
[7] He developed a style of crisp bass lines with sliding
808 percussion drum patterns. He became popular in the UK after producing songs for
Headie One ,
410 ,
K-Trap , CB and
OFB .
[8] The latter lead to him be recognized as one of the best producers for
UK drill music with Headie One and
RV ’s “Know Better” in early 2018.
[8]
After producing for Headie One, OFB and K-Trap, his music was discovered by
Pop Smoke , who enlisted him to produce his debut mixtape,
Meet the Woo .
[9]
[5]
[10]
808Melo produced Pop Smoke's
"Welcome to the Party" in 2019, which went viral on YouTube and was certified platinum by the
RIAA in 2020.
[11]
[12]
The song was later remixed by
Skepta and
Nicki Minaj .
[13]
[14] It peaked at number 5 on the Billboard 100 Bubbling Under chart.
[15] Later in 2019, he and AXL Beats gained a mainstream hit for producing the single
“GATTI” by
Travis Scott and Pop Smoke, which appeared on the former's collaborative tape,
JACKBOYS .
[16]
808Melo primarily produced Pop Smoke's second mixtape
Meet the Woo 2 .
[17] He produced 4 out of the 18 original tracks on Pop Smoke's posthumous album entitled
Shoot for the Stars, Aim for the Moon , which reached number one on the Billboard 200 Chart.
[18] In May 2020, 808Melo earned platinum certification for producing Pop Smoke's
“Dior” .
[19]
Since the death of Pop Smoke, 808Melo has produced for rappers
YoungBoy Never Broke Again ,
Quando Rondo ,
Lil Tjay ,
Fivio Foreign ,
Freeze Corleone , Smoove’L, Blizz Vito,
22Gz and
Sheff G , as well as
Italian rapper
Lazza on several occasions.
[20]
[21]
[22]
[23]
Production discography
Mixtapes
Albums
References
^
a
b Caramanica, Jon (9 July 2020).
"The Rapid Rise of Pop Smoke, Brooklyn Rap's Homecoming King" . The New York Times .
ISSN
0362-4331 . Retrieved 21 September 2020 .
^
a
b Zellner, Xander (14 July 2020).
"Pop Smoke & 808MeloBeats Rule Hot 100 Songwriters & Producers Charts" . Billboard . Retrieved 21 September 2020 .
^ Acevedo, Kai (25 February 2020).
"24 Essential Producers to Look Out for in 2020" . XXL Mag . Retrieved 21 September 2020 .
^ Herlock, Ethan (22 January 2020).
"8 UK drill artists pushing the sound forward" . Red Bull . Retrieved 21 September 2020 .
^
a
b Fletcher, Lily (17 March 2020).
"Remembering Pop Smoke, the US rapper who introduced the UK drill sound to New York" . The Independent .
Archived from the original on 16 March 2020. Retrieved 21 September 2020 .
^ Jackson, Reed (13 February 2020).
"Pop Smoke: Meet the Woo Vol. 2" . Pitchfork . Retrieved 21 September 2020 .
^
"808 Melo" . Genius . Retrieved 21 September 2020 .
^
a
b Gannon, Colin (1 April 2020).
"These are the most exciting UK drill producers right now" . DJMag.com . Retrieved 21 September 2020 .
^ Bundy, Tee (30 July 2019).
"Pop Smoke's Debut "Meet The Woo" Is An Introduction To A New Sound In New York City Hip-Hop" . KAZI. MAGAZINE . Retrieved 21 September 2020 .
^ Pierre, Alphonse (31 July 2019).
"Pop Smoke: Meet the Woo Vol. 1" . Pitchfork . Retrieved 21 September 2020 .
^
"In Search Of: 20-Year-Old Rapper Pop Smoke Is Emerging From Brooklyn's Growing Drill Scene" . Genius . Retrieved 21 September 2020 .
^
"Pop Smoke Receives Posthumous Platinum Certification for "Dior" " . Highsnobiety . 9 May 2020. Retrieved 21 September 2020 .
^
"Nicki Minaj Featured On Pop Smoke's "Welcome To The Party" Remix" . Vibe . 1 August 2019. Retrieved 21 September 2020 .
^
"Welcome To The Party (Remix) Pop Smoke featuring Nicki Minaj" .
^
"Chart History for Pop Smoke featuring Nicki Minaj Welcome to the Party" . Billboard . Retrieved 21 September 2020 .
^
"Chart History for Pop Smoke GATTI" . Billboard . Retrieved 21 September 2020 .
^ Espinoza, Joshua (7 February 2020).
"Pop Smoke Unleashes 'Meet the Woo 2' Project f/ Quavo, A Boogie Wit Da Hoodie, and More" . Complex . Retrieved 21 September 2020 .
^
"Pop Smoke & 808MeloBeats Rule Hot 100 Songwriters & Producers Charts" . Billboard . 14 July 2020. Retrieved 21 September 2020 .
^ Osei, Sarah (9 May 2020).
"Pop Smoke Receives Posthumous Platinum Certification for "Dior" " . Highsnobiety . Retrieved 21 September 2020 .
^ Bassil, Ryan (22 July 2020).
"Drake and Headie One "Only You" Track Review" . www.vice.com . Retrieved 21 September 2020 .
^ Coscarelli, Joe (30 June 2020).
"Pop Smoke Took Brooklyn Drill Global. Fivio Foreign Is Carrying the Torch" . The New York Times .
ISSN
0362-4331 . Retrieved 21 September 2020 .
^ Ibrahim, Shamira (18 September 2020).
"Your Guide to New York Rap's Next Generation" . Vulture . Retrieved 21 September 2020 .
^
Blizz Vito –featuring 808 Melo Opp Down Pt.2 Fuego Freestyle. Genius.com , retrieved 21 September 2020
^ Richardson, Mark (8 July 2020).
" 'Shoot for the Stars, Aim for the Moon' by Pop Smoke Review: A Young Artist's Final Dispatch" . Wall Street Journal .
ISSN
0099-9660 . Retrieved 21 September 2020 .