4:44 is the thirteenth studio album by American rapper
Jay-Z, released on June 30, 2017, through
Roc Nation as an exclusive to
Sprint and
Tidal customers. The album was the first in a planned series of music exclusives from the Sprint–Tidal partnership, which never came to fruition due to
Sprint's demise in 2020. On July 2, the album was made available for free
digital download on Tidal's site for a limited time. A physical edition was released on July 7, including three additional tracks. On the same day, the album was made available to other streaming platforms, such as
Apple Music,
Google Play Music and
Amazon Music.
Like Jay-Z's previous album, Magna Carta Holy Grail (2013), 4:44 was not preceded by any singles. The album was recorded from December 2016 to June 2017, and produced by
No I.D., with additional contributions by Jay-Z himself.
James Blake and
Dominic Maker also contributed production to the album's bonus tracks. It features guest appearances from
Frank Ocean,
Damian Marley, Jay-Z's wife
Beyoncé, and his mother, Gloria Carter. It also has additional vocal contributions from his daughter
Blue Ivy Carter,
James Fauntleroy,
Kim Burrell and
The-Dream.
In June 2017, 4:44 posters in New York City, Los Angeles, and Miami, as well as internet
banner ads, teased the release of the album.[5][6][7] A one-minute teaser ad was aired during the
NBA Finals on June 7 featuring actors
Mahershala Ali,
Lupita Nyong'o, and
Danny Glover, ending with "4:44 – 6.30.17, Exclusively on Tidal".[8]
On June 18,
Father's Day, a clip titled "Adnis" was posted on Sprint's
YouTube page.[9] Adnis was Jay-Z's father's name.[10] A second teaser trailer was released on June 27 titled "Kill Jay Z", which featured a young man with a "Stay Black" T-shirt.[11] A third teaser followed on June 28 titled "ManyFacedGod", featuring Lupita Nyong'o crying "hysterically" on the floor.[11]
No I.D. says Jay-Z approached him about working together, and initially declined.[12] He cited feeling "uninspired" and "didn't think [he] had anything at the time". However, he researched
Quincy Jones as inspiration to begin work with Jay-Z. No I.D. states he "began to play the samples like I would play an instrument." To get inspiration for 4:44, No I.D. pointed to albums such as What's Going On by
Marvin Gaye, Confessions by
Usher, The Blueprint by Jay-Z, Illmatic by
Nas, and My Beautiful Dark Twisted Fantasy by
Kanye West, saying he "analyzed the mistakes and tried not to make those mistakes."[12]
The album was largely recorded in No I.D.'s home studio in
Hollywood.[13] Its recording began in late December 2016, according to No I.D.[13] It was finished shortly before the album's release.[14] "4:44" was written when Jay-Z woke up one morning at 4:44 am,[15] and recorded at his house using Beyoncé's microphone.[12]
Elia Leight of Rolling Stone notes 4:44 is "sample-heavy at a time when so much of rap has moved away from that sound".[12] Jay-Z and No I.D. created a playlist based on Jay-Z's taste, and sampled some songs of it in the album.[24][13] Later, Jay-Z posted the playlist, titled 4:44 Inspired By, on Tidal.[25]
On the album, Jay-Z touches on a wide array of topics, such as the
ongoinghip hop culture, his family life, his relationships,
stereotypes and
racism.[26][27][28] Many critics have noted that 4:44 is a response to Lemonade, with Jay-Z referencing lines from the album.[29][30][31] For example, the "You better call Becky with the good hair" line on Beyoncé's "
Sorry", with Jay-Z retorting, "Leave me alone, Becky" in "
Family Feud".[32][33][34] However, No I.D. said that to make the entire album a response to Lemonade was not the intention. Instead, Jay-Z wanted to focus on an album "where I talk about the things that I've never talked about".[35]
"Kill Jay Z" is about "killing" his
ego Jay Z (without hyphen), featured in his previous album Magna Carta Holy Grail.[28] The song references his friendship with
Kanye West,[36][37] as well as an incident in which he shot his brother. He also references his rumored extramarital relationships.[28] "The Story of O.J." references racism, stereotypes and the experience of being a
black person in America.[38] "Smile" discusses his mother being a lesbian,[15][39][40] while featuring a poem from her. "Caught Their Eyes" references
Prince; before his death, Prince befriended Jay-Z, giving exclusive streaming rights for his catalog to Tidal.[28] "4:44", the album's title track, is "one long, tearful, soul-ripped-open apology" dedicated to Beyoncé.[15]
"Family Feud" is about a "separation within the culture" and "tensions in the black community and at home".[28] The track also references his infidelity.[34] The "reggae-tinged" song "
Bam" features
Damian Marley's vocals, with a four-piece
horn section and guitar.[28] Jay-Z said about the track: "it's just jammin', it's just like the song. But it's secretly Shawn Carter saying, 'Man, you need a bit of ego.'"[41] "Moonlight" references two films nominated to the
2017Oscars for
Best Picture, Moonlight and La La Land, as a "commentary on the culture and where we're going".[28]
Release and promotion
Jay-Z held listening parties for the album at participating Sprint stores on June 29, 2017.[42]4:44 was released as an exclusive to
Tidal and
Sprint subscribers on June 30, the first in a planned series of music exclusives from the Sprint–Tidal partnership.[43][44] Through an
iHeartRadio and Roc Nation partnership, 4:44 was played on a loop on various rap stations until July 1.[35] Jay-Z provided song commentary via iHeartRadio upon the album's release.[45] On July 7, a physical version of the album featuring three additional tracks was released,[12][46] and the album was made available to other streaming platforms, such as
Apple Music,
Google Play Music and
Amazon Music.[47]
Music videos were released for every song on the album except "Caught Their Eyes". An animated music video for "
The Story of O.J." was uploaded on Tidal soon after the album's release.[48] The video was directed by
Mark Romanek and Jay-Z and shows a character named Jaybo, based on The Story of Little Black Sambo.[49] This was followed weekly by "4:44" directed by TNEG,[50] "Bam" directed by Rohan Blair-Mangat,[51] "Kill Jay Z" directed by Gerard Bush and Christopher Renz,[52] "Adnis" directed by Romanek,[53] "Moonlight" directed by
Alan Yang,[54] and "ManyFacedGod" directed by
Francesco Carrozzini.[55] On November 24, three further videos were released: "Legacy" directed by
Jeymes Samuel, "Smile" directed by
Miles Jay and "Marcy Me" directed by
Ben and Joshua Safdie.[56] On December 29, an all-star video for "Family Feud" was released (featuring actors
Jessica Chastain,
Michael B. Jordan,
Janet Mock, and
David Oyelowo among many others), directed by
Ava DuVernay and scored by
Flying Lotus,[57] followed on January 7, 2018, by "Blue's Freestyle", directed by Maurice Taylor of Artlife Studios.[58]
Singles
The album's title track, "
4:44", was released as the lead single to
rhythmic contemporary radio on July 11, 2017.[59]
The song "Bam", was released as the second single to rhythmic contemporary radio on September 26, 2017.[60][61]
The song "Family Feud" was released to British
contemporary hit radio on January 26, 2018, as the album's third single.[62]
Tour
On July 10, Jay-Z announced the 32-date North American
4:44 Tour beginning on October 27 at the
Honda Center in Anaheim, California. The tour concluded on December 21 at
The Forum in
Inglewood.[63]
4:44 was released to universal acclaim from critics. At
Metacritic, which assigns a
normalized rating out of 100 to reviews from mainstream publications, the album received an
average score of 82, based on 29 reviews.[65] Many critics praised its emotional and personal content.[67][74][75]Neil McCormick of The Daily Telegraph gave the album a perfect score, stating "It's a highly personal work bravely opening up the artist's very human flaws as an example to others, locating in his own suffering a path towards forgiveness, redemption and, ultimately, a better world. There is little braver than admitting your mistakes and trying to change your ways. By embracing vulnerability, Jay Z has taken a step towards genuine wisdom."[67]
Brittany Spanos of Rolling Stone called the album "a stunning, raw and mature apology that's as much an ode to partnership and family as it is an example of how vulnerability can make for truly excellent art." Spanos states "4:44" is "the most specific and touching" song on the album.[76]4:44 was named "Best New Music" by Pitchfork, with reviewer Sheldon Pearce writing, "The most crafty and evasive MC lays bare his complicated life. This late-career gem is personal and diamond-sharp, confronting the failings and legacy of Shawn Carter and America."[29] He also calls the album a "historical artifact".[29]
4:44 debuted at number one on the US
Billboard 200 with 262,000
album-equivalent units, (of which 174,000 copies were pure album sales) in its first week, according to
Nielsen Soundscan.[2] This became Jay-Z's 14th number one album.[2] The album was a Tidal exclusive for the first week and the streaming numbers on Tidal were not reported. On July 5, 2017, the album was certified
platinum by the
Recording Industry Association of America (RIAA) for sales of over a million units.[87] The album was certified only a week after its release.[87] During this period, it was reported that mobile company
Sprint, a major share-holder in
Tidal,[88] had bought a million copies of 4:44 and provided subscribers free downloads of the album.[88] In its second week, the album remained at number one on the chart, earning an additional 87,000 units.[89] In its third week, the album dropped to number seven on the chart, earning 45,000 more units.[90] In its fourth week, the album climbed to number five on the chart, earning 33,000 units.[91] By the end of 2017, the album had accumulated 639,000 album-equivalent units in the United States, with 399,000 as pure sales, not including the one million copies given away.[92] In 2017, 4:44 was ranked as the 36th most popular album of the year on the Billboard 200.[93]
"The Story of O.J." contains elements and excerpts from "
Four Women", written and performed by
Nina Simone; elements from "Kool is Back", as performed by
Funk, Inc.; and excerpts from "Kool Back Again", written by Gene Redd and Jimmy Crosby, and performed by
Kool & the Gang.
"Smile" contains elements and excerpts from "Love's in Need of Love Today", written and performed by
Stevie Wonder.
"Caught Their Eyes" contains a sample and excerpts from "Baltimore", written by
Randy Newman, and performed by Nina Simone; and an excerpt from the
Army–McCarthy hearings.[94]
"Bam" contains elements from "
Bam Bam", written by
Winston Riley and
Ophlin Russell, and performed by Sister Nancy; and elements from "Tenement Yard", written by Roger Lewis, and performed by Jacob Miller. R. Henry Gordon, N. N. McCarthy and Frederick "Toots" Hibbert hold the copyright to the original version of the song "Bam Bam" (of which the Sister Nancy version is a cover). The original songwriters were not credited or issued royalties for use of the song by Sister Nancy or Jay-Z.[95][96]
"Marcy Me" contains elements from "Todo o Mundo e Ninguém", written by
José Cid and Tozé Brito, and performed by
Quarteto 1111; and an interpolation of "Unbelievable", as performed by
The Notorious B.I.G., from the album Ready to Die.[94]
‡ Sales+streaming figures based on certification alone.
By July 2, the album was offered as a free download, sponsored by Sprint, via the website 444.tidal.com.[125][126] Those album downloads—which were free to the consumer but purchased by Sprint for distribution—were counted by the RIAA towards the Platinum certification. Roc Nation told Billboard that the certification reflects those 1 million downloads, and no streams were applied towards the certification.[3]
^
abcd4:44(PDF) (Digital booklet).
Jay-Z.
Roc Nation. 2017. B0027184-02.
Archived from the original on December 18, 2017. Retrieved March 23, 2019.{{
cite AV media notes}}: CS1 maint: others in cite AV media (notes) (
link)
^R. Henry Gordon, N. N. McCarthy & Frederick Hibbert (1978) "ABC reggae & 260 other titles. (Part 001 of 002)", United States Copyright Office, Document Number V1700P105
^"Czech Albums – Top 100".
ČNS IFPI. Note: On the chart page, select 28.Týden 2017 on the field besides the words "CZ – ALBUMS – TOP 100" to retrieve the correct chart. Retrieved July 18, 2017.