This article contains text that is written in a
promotional tone. (May 2021) |
Type of site | Subsidiary |
---|---|
Founded | 1998 |
Headquarters | New York City, United States |
No. of locations |
Atlanta Chicago Los Angeles New York |
Area served | Worldwide |
Key people | Jared Belsky (CEO), Abbey Klaassen (President, New York), Menno Kluin (Chief Creative Officer), Doug Rozen (Chief Media Officer) |
Industry | Marketing & advertising |
Services | Marketing |
Employees | 1000+ |
Parent | Dentsu International [1] [2] |
URL |
360i |
360i was a New York City-based digital agency [3] founded in 1998. It was a business unit of Dentsu. [1] [2]
360i was founded in 1998 in Atlanta by Dave Williams and Bryan Kujawski [4] as a search engine marketing agency and technology company for online brands. It was later acquired by Innovation Interactive. [5] At the time, 360i had 35 people in the agency and 15 people in its SearchIgnite technology business with revenue of close to $5 million. [6]
360i was acquired as a digitally-led communications agency. [5]
Innovation Interactive was acquired by Dentsu in 2010 for $275mm [7] and remains a unit of Dentsu, Inc. [5] Bryan Wiener remained CEO of 360i until February 2014 and was succeeded by Sarah Hofstetter, [8] a 360i executive since 2005 and the founder of the firm's social media and strategy practices. [9] In 2018, Hofstetter was promoted to Chairwoman following Bryan Wiener's move to comScore as CEO. [10] That same year, President Jared Belsky was promoted to CEO, [10] and CMO Abbey Klaassen was promoted to President, New York. [11]
The agency was named a Leader in The Forrester Wave: Performance Marketing Agencies, Q3 2019 [12] and a Leader in The Forrester Wave: Search Marketing Agencies, Q1 2016 report by Forrester Research ." [13] 360i was named a MediaPost OMMA "Digital Agency of the Year" in 2013, 2014, and 2015, [14] [15] [16] and made the Ad Age A List in 2013, 2014, 2015, 2016, 2018 and 2019. [17] [18] [19] [20] [21] [22] In February 2018, 360i was named Adweek's Breakthrough Media Agency of the Year. [23] The agency was also named as one of Campaign's Top 25 Most Influential Agencies in 2019. [24]
In June 2022, Dentsu announced that 360i was being merged with its other creative agencies DentsuMB and Isobar under the Dentsu Creative label, effectively retiring the 360i brand. [25] [26]
360i started out as a search engine marketing and optimization company. [5] In 2005 it began offering social media marketing programs. [9] In 2008, the agency rounded out its capabilities in strategy, media and creative. [27] [28] spanning the US, UK, Brazil and Canada. [29]
Notable work from the agency included "Adaptoys", a line of accessible toys that allow those living with paralysis to rejoin playtime, [30] Oreo's "Dunk in the Dark" social ad that went viral during Super Bowl XLVII, [31] "Westworld: The Maze", HBO's first full-scale voice skill that is compatible with any Alexa enabled device, [32] the Global Oreo Vault, [33] and "OREO Left-Handers", the first-ever left-handed pack of OREO cookies. [34]
New York online marketing firm 360i, for instance, said it has posted jobs listings on CareerBuilder and HotJobs with little results.